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Any SaaS provider knows that marketing for subscription software carries with it significant differences to other industries. Many of the overall concepts, such as inbound marketing and tracking success, can be applied – but they need to be adapted to…
Whether your introduction came from HAL in 2001: A Space Odyssey or from J.A.R.V.I.S. in Iron Man, the idea of voice technology has been popular in sci-fi for decades, but it’s only recently made its way into our everyday lives.…
Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus. For local searches on Google, often your GBP listing is the first,…
Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started promoting their brand or their clients’ brands. At Relish, we…
Digital Marketing Forecast: 2025 is all about purpose-driven marketing and we have the data to back it up. Key trends: 77% of consumers are motivated to purchase from companies committed to making the world better (Forrester, 2023) Purpose-driven content receives…
Many business leaders chalk most of their sales up to “word of mouth”. And having an active referral network of acquaintances and past clients that think of you first is a fantastic gift. But have you considered how you nurture…
When asked what metrics matter most for a business, most leaders point to “revenue” as their top KPI. And, certainly, how many runs you get in each game is of great importance. If you dig deeper, you can start to…
There’s quite a bit of buzz about RTO (Return-to-Office) and remote working on LinkedIn lately. I also seem to be inundated with advertisements for private air travel. Not sure what’s going on with all of that. Clearly, the algorithm doesn’t…
When was the last time you thought about your core values (either personal or business)? While discussing what makes us tick the other day with Jeff Kinsey, he very succinctly articulated Relish’s set of core values: Altruism, Connection, and Collaboration…
I came here to rant a bit about AI-generated content and now I see that LinkedIn is offering the opportunity to author posts using AI. This is really getting a bit out of hand. I do not believe it’s in…
