Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.
The decline of search engine performance is real. The influx of AI-generated content is flooding the web with new material – much of it lacking a lot of value for real users. And the search engines are having a tough…
Customer interviews are just one of the ways we gain insight into our clients’ performance and the “why” behind what motivates their audience to engage. When interviews aren’t an option, we turn to reviews to get a better understanding of…
I was recently asked to chat with the team at VoyageDenver about what it’s like to be an entrepreneur. It’s always fun to help others understand that the entrepreneurial journey is rarely a straight line. Mine has featured a variety…
When was the last time you tried something new? I have never been great at wheelies – the number one most fun thing to do on a bike, according to my buddy, Russell (number two is skidding and number three…
Want to make your awesome testimonials even awesome-er? (Yeah, I know… not a word.) Add headshots to the testimonials you post to your site to improve their performance. People love the social proof testimonials provide. And they also like to…
Tip to SAAS marketing teams: If you offer to let people view a video demo’ing your service but require them to share their email address or sign up for something before doing so, you may be missing some opportunities. Look,…
How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to…
I saw a post today about how referrals don’t scale. Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it…
Big shout out to the team at Conscious Entrepreneur for the fantastic talk yesterday featuring Gay Hendricks. This was a very much last-minute opportunity for me and I’m happy Alejo Lopez posted about it so I could clear my schedule…
I had an interesting conversation yesterday about content creation – especially in the realm of AI. Here are my thoughts: I think we are going to see a surge of pretty mediocre content to start (given how many are going to…
