Leading vs. Lagging KPIs
When asked what metrics matter most for a business, most leaders point to “revenue” as their top KPI. And, certainly, how many runs you get in each game is of great importance. If you dig deeper, you can start to…
Category The Relish Studio Blog
Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.
The Return-to-Office Movement
There’s quite a bit of buzz about RTO (Return-to-Office) and remote working on LinkedIn lately. I also seem to be inundated with advertisements for private air travel. Not sure what’s going on with all of that. Clearly, the algorithm doesn’t…
Crafting Core Values
When was the last time you thought about your core values (either personal or business)? While discussing what makes us tick the other day with Jeff Kinsey, he very succinctly articulated Relish’s set of core values: Altruism, Connection, and Collaboration…
Use AI for Ideation, Not Full-cloth Content Creation
I came here to rant a bit about AI-generated content and now I see that LinkedIn is offering the opportunity to author posts using AI. This is really getting a bit out of hand. I do not believe it’s in…
The Best Way to Use AI to Create Content
The decline of search engine performance is real. The influx of AI-generated content is flooding the web with new material – much of it lacking a lot of value for real users. And the search engines are having a tough…
Leverage Customer Reviews to Build Your Target Avatar
Customer interviews are just one of the ways we gain insight into our clients’ performance and the “why” behind what motivates their audience to engage. When interviews aren’t an option, we turn to reviews to get a better understanding of…
VoyageDenver Interview
I was recently asked to chat with the team at VoyageDenver about what it’s like to be an entrepreneur. It’s always fun to help others understand that the entrepreneurial journey is rarely a straight line. Mine has featured a variety…
Try Something New
When was the last time you tried something new? I have never been great at wheelies – the number one most fun thing to do on a bike, according to my buddy, Russell (number two is skidding and number three…
Supercharge Your Testimonials with Headshots
Want to make your awesome testimonials even awesome-er? (Yeah, I know… not a word.) Add headshots to the testimonials you post to your site to improve their performance. People love the social proof testimonials provide. And they also like to…
Don’t Hide Your Demo Behind a Paywall
Tip to SAAS marketing teams: If you offer to let people view a video demo’ing your service but require them to share their email address or sign up for something before doing so, you may be missing some opportunities. Look,…