Running a business is hard. Marketing a business is even harder. Not only are marketing trends evolving quickly, but your competition is always scrambling to stay in front.
As a business owner, your plate is always full. It’s impossible to tackle everything on your own, and in order for you to stay focused on your zone of genius, it’s necessary to delegate everything you can. For most leaders, marketing is one of the items on the delegation list. But too often, delegation becomes abdication—and this is the problem.
When you give up complete ownership of your marketing and hire other people to do the work, there’s the potential that you could limit your growth and your bottom line results. Plus, this model isn’t aligned with your desire to build and nurture a committed, in-house team of dedicated teammates to drive your marketing and outreach.
The end result is that you aren’t building yourself an internal, long-term asset—you’re just renting one.
Too often business leaders have a marketing partner ‘looking after their marketing’. But when you look beneath the surface, it’s less about having someone running their marketing effectively and more about checking the ‘marketing box’ without a strong understanding on either side about the culture, mission, and real goals of the organization.
When you’ve simply abdicated and hired disconnected teams who may not have a full understanding of your business, you limit your bottom line results, and you aren’t building yourself a long-term asset—you’re just renting one.
When you hire outside marketing help, you’re renting an expert’s time. It’s temporary. No matter what you’re seeking help with—SEO, paid advertising, website optimization, full service, you name it—the engagement eventually comes to an end. Then, you’re sent right back to square one trying to do one of two things: figure it out on your own or hire marketing help externally temporarily once again.
But what if there was a better way? There are components of your marketing that can be developed while you are engaged with that external team. What if you could get your internal team up to speed more quickly so that they are developing and building the skills they need to speed your transition away from costly, external resources?
This is the own/rent sweet-spot where the two work magically together, hand in hand to help you move more quickly and effectively toward your growth goals.
You can really win when you marry an internal marketing hire with our Certified Marketing Manager program. Here’s a picture of what that looks like:
We work with your team to create the plan and keep your team on track as you’re working towards your big goals.
Your team understands the intricacies of the business and is directed, trained, and held accountable to execute on this plan and craft messages that align with your goals and objectives.
By hiring internally, you build a long-term asset for your business. One that has been trained and activated with a marketing strategy mapped out for them to follow developed during this program.
One of the major reasons small business owners don’t hire internal marketers is because they don’t know how to train the right person, how to get someone up to speed successfully, or what they should even be working on and when.
With the Certified Marketing Manager Program, we take that burden off your plate. Our team will do the training and leveling-up of your in-house marketer for you. We will give you the confidence that what needs to be done is getting done. We’ll train your team while you grow your business.
The Certified Marketing Manager Program is not a course. We’ve taken the very marketing system that has now been installed in thousands of businesses and turned it into a hybrid coaching and training program designed to help you accomplish two very important things:
The program comes with an experienced, Duct Tape Marketing-certified consultant armed with a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person).
Our consultant will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow.
The Certified Marketing Manager Program allows you to take charge of your marketing while building a long-term asset that grows with you—one that you own instead of rent.
In this program, our consultant will be your strategic advisor while they help you develop your team’s marketing skills, knowledge, and confidence.
With the Certified Marketing Manager Program, your team will get access to tons of tools, templates, and worksheets that will help your team confidently build and execute upon your marketing action plan.
Schedule a free coaching session today. We’ll show you exactly how this program can help you build, implement, and evolve a new marketing system that will drive growth for your organization.