Picking The Wrong Coach
EVERY person who has become a manager, Director, VP, etc. at one point created the opportunity to fill that position for the very first time – devoid of having demonstrated that “experience” before.
Are you troubled by imposter syndrome and think you’ll pick the wrong coach because reasons? Are you worried you might have to test-drive a series of coaches until you find the right one which would be a drag on time and money? Those and other trepidations are valid concerns. Here are some simple factors you can consider to help you find the marketing coach who is right for you:
- Experience and credentials: Look for coaches who have success helping people and businesses similar to yours.
- Results and testimonials: Get reviews and even ask if the coach has references you can speak to directly.
- Coaching style: Does the coach’s style match your preferences and needs? Consider factors such as the coach’s approach to problem-solving, communication style, and the methods they use to help clients achieve their goals.
- Availability and accessibility: How much time do you require and is the coach able to meet your availability needs? Maybe you just need a once-a-week cheerleader or someone to sit in the office with you on the regular.
- Price and value: Ensure that the coach provides a clear and concise explanation of the services they offer, including the duration and frequency of coaching sessions, and any additional resources or materials they will share to help with your ongoing development and growth.
Each coaching experience is a conversation. With what types of people do you enjoy conversing? What’s your gut’s answer to the question, “Will I enjoy spending time learning with this person?” That’s a good litmus test to use to determine with whom you should work to take your marketing to the next level.
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Don’t Need a Coach
In an age of automated algorithms pushing content to us, there’s certainly much to gain by exploring the world on your own. The manual work put into trial and error and finding things that work and things that don’t is invaluable. You learn from mistakes. In fact, making mistakes is how we learn.
Everyone is equipped with all the tools and talent we need to succeed. Sometimes, we just need some help seeing our situation from a different perspective. That, and a support system created to help you win can be the difference between reaching your fullest potential quickly, or taking a lot longer to arrive.
Success could be an accident unless it’s repeatable. And, yes, trial and error is time consuming. It’s work. You have to put in the work. A coach can help you focus your attention on what you should try and guide you on that journey. A coach won’t do the work though they can save you time and effort by helping you focus. And then you do the work because that’s how you get better. There’s satisfaction in that, and satisfaction is one key to happiness. And, if you keep a positive perspective, each win you accomplish and each roadblock you and the coach work through will lead to growth.
Our Relish Studio Marketing Coaching program offers training to get your team aligned, inspired, and up-to-speed to fuel your growth more efficiently and confidently.
Do the Work
Work smarter, not harder. That concept has been captured in many different ways through the years. And that’s why coaching can be the key to helping you get there – fast.
Coaching’s entire premise is to save you time. I know I’m not the only person who’s purchased a fancy new gadget and immediately started to play with it before reading directions only to have to later crack open the quick reference card for assistance. Why didn’t I just jump to the reference card in the first place and save time? It’s certainly a trial and error approach to try something new without seeking guidance, just not the most efficient one.
If you were to create your first marketing plan, would you not seek guidance on how to develop and implement a marketing plan before laying pen to paper? Of course you would. While the goals we have stay somewhat fixed, e.g. $X revenue by the 3rd quarter, our to-do lists and the action items we create to realize those goals may fluctuate. And we should seek guidance from others on how to optimize those to-do lists and action items so we make the best use of our time.
Breakthrough Around Money and Invest In Yourself
We make investments in our businesses to make them attractive enough so other people will feel compelled to make an investment in our business (buy our product). Duh. It’s kind of like dating. We spend time and money on our business to better our chances at building relationships and sales with our target audience. Usually, the business that makes the right first impression with the right person gets the first date and has another chance to further the relationship. It could be a phone call, or a repeat website visit, a coupon that gets used, or other relationship-building activity. The end goal is to make money change hands, to inspire someone to choose you.
One way to make your business attractive is to create and show value. The tricky part is understanding how, especially when you’re looking at a solution from the inside out. Something obvious to you, the business owner, might be completely overlooked or almost irrelevant to the prospective customer. Outside help, like a coach, is someone who can look in from the outside and provide insight. Think focus groups with less noise and clearer direction. Engaging with a coach is an investment in yourself and an investment for your business that will help you get there more quickly.
Spam filters run non stop trying to keep our inboxes clear of the BS scams out there. It’s distracting. The many emails that tout amazing results and easy fixes to grow your business by unrealistic amounts don’t stop and their too-good-to-be-true words can instill doubt in a business owner who wants amazing results and isn’t sure how to get them. The email spammers certainly have commitment, because commitment produces results (otherwise email spam wouldn’t exist). And there’s a certain confidence and drive to someone committed. Confidence is attractive. Doubt, not so much.
Once someone makes the mental change from the maybe to “I’m doing this” somehow the body creates a new energy reserve that’s tapped into along with a clarity of focus. We’re awesome like that. Even if the result is uncertain, there’s drive to try. And that drive, that confidence, that commitment shines through everything the person sets out to do. You can create value through commitment. Define a goal and commit to work toward it and something valuable will be the result. Need help? Ask for help.
Do you want help getting to the next level?
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Failure is success if we learn from it.
Malcom S. Forbes
The Perfection Trap
Let’s say you’re strolling through nature on a path you’ve never traveled and there’s a downed tree branch blocking the way. It’s easily traversed by simply stepping over it. What do you do? You’d step over or around it, right? Most likely, you wouldn’t even think about it and your body would just kept going. It’d be neat if working through business plans was like a relaxing nature stroll except the risk/rewards are incomparable between the two. So when we inevitably get stuck, sometimes it helps to change perspective to find away around, over, through the obstacle.
And those perspective adjustments are sometimes an optimal solution to obstacles we inflict on ourselves. We can be our own worst enemies.
For evolutionary reasons, our brains like to think about dangers and what-ifs and all sorts of intrusive and unhelpful thoughts because keeping those thoughts active increased our response times to actual danger which helped survival. In a modern business setting, these types of thoughts can become tiresome distracting roadblocks. Nothing is perfect. Failure is okay if you learn from it. If the perfection trap or other self-imposed obstacle has ensnared you, you’re just like everyone else. It’s how you get past that obstacle is what matters.
Does this sound like you?
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Come check out our Relish THIS Podcast and listen to other founders and leaders brainstorm ways they can grow their organization.
As business owners, we’re on a never-ending quest to reach another target. If you Google “how to be happy” the word “satisfaction” will be in many of the articles that come up. How can one find satisfaction if they never take a minute to appreciate when effort produces a result? Even failures (a failure is a result; grow from it). Burnout is a malady of one who fails to appreciate and take satisfaction in their work. If we, as business owners, the ones who make up what we’re supposed to be doing, don’t celebrate wins (and losses) and never take a minute to feel that warm fuzzy satisfaction of our efforts what’s the point?
Summary by Bohdi
Unless you’re gifted with an army of cheerleaders, there’s a good chance you’ve sabotaged your own various plans through inaction, doubt, fear, whatever. We all do it. Some of us are very good at self sabotage. In 1991’s movie Point Break, while not a masterful work of cinema, Patrick Swayze’s character Bohdi had an astute quote: “Fear causes hesitation, and hesitation will cause your worst fears to come true.” At various times in our lives, we could all use a Bohdi to help cheer us on and guide our way toward success.
Get started with coaching and let Relish be your Bhodi.