To establish a professional on-line presence, we turned to Stuart Swineford at Relish Studio. He was terrific to work with, had great ideas and set us up with exactly what we needed. Stuart was able to interpret our design ideas and turn them into a look and feel that exceeded our expectations. Now that our website was up and running, Relish Studio has been highly responsive whenever we need answers to technical questions or specific digital insights. We highly recommend their services to anyone looking for creative digital solutions for their business needs.
Marketing Strategy for Nonprofits and Purpose-Driven Organizations
Thoughtful online marketing strategy that brings clarity to your outreach, aligns intention with action, and focuses on the work that truly moves your organization forward.
Why Strategy Comes FIRST
Many organizations invest significant time, energy, and budget into marketing without a clear direction. As a result, efforts become scattered, priorities shift constantly, and it becomes difficult to understand what is truly working. Campaigns are launched, content is created, and channels are managed, but without an underlying strategy, these actions often fail to support long-term growth or meaningful results.
An effective online strategy creates clarity before execution. It helps define goals, audience focus, messaging, and the role each digital channel plays within the bigger picture. By grounding marketing decisions in purpose and intention, your organization can move forward with confidence, reduce wasted effort, and build sustainable growth that aligns with both your values and your objectives. It’s how Seniors Resource Center nearly doubled its traffic: we started by researching how its audiences actually look for information, then built the site around what we learned.
Built on the Audience Engagement Cycle
Every strategy we build runs on the Audience Engagement Cycle, our framework for turning strangers into lifelong supporters through four activities: Attract, Connect, Bond, and Inspire.
Three Ways to Start
AEC Assessment
A quick checkup
See how well your marketing Attracts, Connects, Bonds, and Inspires, and where people are slipping away.
Best for: organizations that suspect something’s off but aren’t sure where.
$399 for nonprofits · $699 standard
Relish GPS
The full diagnostic
A deep review of your website, messaging, competitors, SEO, and social presence, with benchmarks and prioritized opportunities.
Best for: organizations ready to act that want to know exactly where to focus.
$1,250 for nonprofits · $1,750 standard · credited in full toward Strategy FIRST
Strategy FIRST
Your complete roadmap
Starts with the GPS, then maps your ideal stakeholders and full Audience Engagement Cycle, and delivers a step-by-step execution plan and calendar.
Best for: organizations planning a major push, a rebrand, or a new website.
$7,500 for nonprofits · $9,500 standard
Most organizations begin with an AEC Assessment. If you need a fuller picture, the GPS goes deeper, and it’s credited toward a comprehensive Strategy FIRST when you’re ready for the complete roadmap.
Work We're Proud Of
We help good people do great things online. Here are a few projects we are proud to share.
The Kudos
We love our clients. Hear from people like you about their experience working with Relish
Rob Kilgore
Owner and Managing Member, Big Rock Advisors, LLC
Stu and the Relish Studio team have been an incredible partner for CCP and The Industry Alchemist Podcast the past several years. Their marketing strategy, SEO capabilities and podcast creation magic have been invaluable to our brand and growth. I highly recommend them!
Matt Brower
Owner and Managing Member, Big Rock Advisors, LLC
Working with Relish Studio on the design and launch of the OSI Training Toolkit (formerly: Stepping Up Stewardship Toolkit) available at https://ositraining.org/ was a terrific experience from start to finish. The Relish team was reliable, responsive, and exceeded our expectations on many levels. Their ability to understand our business requirements coupled with their marketing, design, and technical expertise created a website that is user friendly and functional. We have gotten so much positive feedback on it already and the entire process was smooth and easy.
Anna Zawisza
Director of Community Relations and Strategic Partnerships | Volunteers for Outdoor Colorado
Stuart and his team have assisted us with our websites for the past several years. The team gets down to business. They are always responsive to emails, or trouble shooting when necessary. Equally important is how they tackle a project. Stuart talks to me, he helps me to gain a basic understanding of the technical working of our website; without talking “techy”.
Margie Joy
Director of Community Relations | Pioneers Medical Center
Had- and continue to have- amazing experiences working with Stu at Relish. Logo design, newsletter creation and compilation of info we collect via those e-mailings, and now the editing of a new podcast… these guys are pro – top notch -responsive- and all around awesome. Not only that, but the 1% for the planet aspect and their focus on the environ and taking care of our world makes me even happier to do business with them given our alignment and shared beliefs. HIGHLY recommend.
Megan Hottman
Founder | Trial Athlete
Just had my initiation with Stu and Relish Studio – So much insight, so much over delivery. Can’t wait to continue our partnership.
Steve Dudley
Loved working with Stu. He was great with the visual aspects of web design and was also a tremendous help with marketing strategy, not to mention super responsive. I enjoyed the process.
Hank Nicholson
Founder | Silverpeak Wealth
Our team at University Prep is incredibly excited by the work Stu and his team completed for our organization. The re-brand we launched including a fully redone website with new content and a fully revamped visual identity has landed beautifully with a wide range of stakeholders with many compliments coming our way from those who have explored the site. Further, Stu and his team were highly responsive to our needs at each step and timely in all correspondence. Their insight and expertise was a big help as we completed the project and we continue to work with the group on a variety of other efforts because they’re absolutely great.
David Singer
Founder & Executive Director | University Prep School
Relish Studio are not only skilled at what they do, they care about people. You can trust them to help you with marketing in a way that is effective and doesn’t feel sleazy.
Jason Van Orden
Stu gave me some great feedback on how to start to revise my old website taking into my budget restraints. I definitely have ways to improve my website traffic with Stu’s suggestions
Rosemary Hegarty
Marketing Strategy FAQs
What's the difference between the AEC Assessment, the Relish GPS, and Strategy FIRST?
They go progressively deeper. The AEC Assessment is a focused checkup of your homepage across the four activities of the Audience Engagement Cycle. The Relish GPS is a full diagnostic of your website, messaging, competitors, search, and social presence, with benchmarks and a prioritized plan. Strategy FIRST starts with the GPS, then maps your ideal stakeholders and your complete Audience Engagement Cycle, and delivers a step-by-step execution plan and calendar.
Which one should we start with?
If you suspect something’s off but can’t put your finger on it, start with the AEC Assessment. If you’re ready to act and want to know exactly where to focus, go with the GPS. If you’re planning a major push, a rebrand, or a new website and want a comprehensive marketing plan, Strategy FIRST gives you the complete roadmap. Still not sure? Schedule a call, and we’ll point you to the right fit, even if that means starting small.
How long does each one take?
The AEC Assessment is delivered in about a week. The GPS takes two to three weeks. Strategy FIRST runs 45 to 60 days and includes three working sessions with your team.
Is the GPS fee credited toward Strategy FIRST?
Yes, in full. Strategy FIRST begins with the GPS, so if you’ve completed a GPS within the last 60 days, you’ve already finished the first leg of the journey and your full GPS fee can be credited to a Strategy FIRST engagement.
If you move forward on fixes within 60 days of completing an AEC Assessment, we’ll apply that fee to your project investment too.
Who qualifies for nonprofit pricing?
Registered 501(c)(3) organizations. That’s $399 for the AEC Assessment, $1,250 for the GPS, and $7,500 for Strategy FIRST. If you’re a B Corp or another purpose-driven organization, let’s talk. We like helping good people do great things and would love to have you get in touch.
Do you only work with nonprofits?
No. We’ve worked with hundreds of nonprofits, B Corps, and purpose-driven organizations since 2008: organizations that measure success in people and planet as well as profit. If your work makes the world better or you are creating a culture that considers people and the planet as well as profit, we’re probably a good fit. Sometimes the organization is one person with a big mission: strategy and naming work helped a Boulder therapist go from open appointments to a waiting list within a year of launch.
What if the strategy isn't useful?
The GPS and Strategy FIRST are both backed by a 100% money-back guarantee. If, after we deliver your plan, you don’t believe you can use it to meaningfully improve your marketing results, ask for a full refund.
Can you help us carry out the plan?
Yes. Many clients bring us in for the website, content, or ongoing WordPress support. Others run with the plan on their own. Either way, the strategy is yours to keep, and it’s written for the team you have, not the one you wish you had.
Have more questions? We have answers.
Not Sure Where to Start?
Many of our clients start with an AEC Assessment. This provides them with actionable information about their site’s homepage on which they can take action TODAY.