Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Learning a second language

Learning a second language

I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least 30 minutes studying Spanish in an effort to be able to connect with others who … Continued

A girl positioning herself to hit the bullseye with her arrow.

Have you considered “Employment Marketing”?

In this day and age of competition for employees, organizations (both for- and nonprofits) need to go on the offensive when marketing to potential hires. No longer can we expect people to come flocking to us for employment opportunities. I hear this every day in conversations with leaders: “I had to repost that job because … Continued

six sticky notes on a board

Who Not How

If you knew you had 7 more years on earth, what would you do? 7 months? 7 days? You would probably try to maximize the time you could spend with those you love, doing things you love, creating something of lasting value, right? So why not try to rid yourself of the items on your … Continued

Structured Data: Speaking the Language of SEO

Structured Data: Speaking the Language of SEO

In the world of search engines and Google, where your website ranks and how it displays can have a huge impact on the incoming traffic volume for your site. The average click-through rate for the first Google desktop search results is 32 percent. And for mobile sites, the click-through rate for the top-ranking search result … Continued

Avoid the Perfection Perspective

Avoid the Perfection Perspective

Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did I really expect to run 100 miles without the guidance from a coach the first … Continued

You Don’t Need Another Tool

Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued

a photo of a spider web

The Marketing “Cost Trap”: How to make better investments

Every organization should be focused on the bottom line when looking at investment in marketing. Purpose-driven companies are no exception. Because they put so much effort into creating with intention, leaders of these organizations want to see their efforts reflected through a solid, measurable return on their marketing investment. Makes sense, right? Unfortunately, marketing often … Continued

Email Stacking Helps Your Inbox Become More Productive And You Don’t Miss Anything Important

Get Back Time In your Day: Email Management Tip

Ever heard of “Inbox Zero?” It’s that magical, mythical place where you have no—that’s right, ZERO—emails in your inbox. I really don’t remember the last time I achieved it. But here’s the secret—I don’t really care. For a long time, Inbox Zero was my only metric for good email management. But to get there I … Continued

A father and son doing a fist-bump

The Secret Formula That Builds Stronger Relationships

You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders, your customers, or your champions. Creating a consistent and long-term relationship makes it easier for … Continued

A mailbox with stand.

Spring Cleaning Works For Your Mailing Lists Too!

Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued