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Most nonprofits treat grant applications like a lottery: find an open call, fill out the form, hit submit, hope. On an episode of RelishTHIS, I spoke with Gauri Manglik, co-founder of Instrumental, who made the case that grants are really…
Salespeople have an old adage: always be closing. On a recent episode of RelishTHIS, data expert Matt Ranta of Nimble Gravity offered the version that actually grows a modern organization: always be testing. The discipline is simple and it’s the…
Here’s a quiet way nonprofits leak potential: you create a genuinely great entry-point experience, and then you let everyone walk out the door without a next step. On a recent episode of RelishTHIS, strategic planning consultant Carol Hamilton gave me…
I end every RelishTHIS episode by asking my guest to give listeners one thing they can actually do to make a difference in the world. Diana Zhang, co-founder and CEO of NeighborShare, gave one of my favorites: “Just go do…
Stephen King has raised over 20 million dollars a year for Amnesty International and spent 36 years as a CPA serving nonprofits. So when he says the fastest way to raise more money is to let your numbers tell your…
A while back on RelishTHIS, I spoke with HR strategist Otisa Eads, and we got into a deep conversation about culture, but a marketing lesson snuck in through a story I shared about one of our clients at Relish Studio.…
Cristina Ferreri takes her dog, Gracie, to PetSmart’s doggy day camp. And every single phone call ends the same way: “Tell Gracie I said hi.” It makes her smile every time. It’s also, as she and her business partner Cheryl…
A lot of businesses think of their website as a digital brochure. It lists the services. It shows a few photos. It has an About page, a Contact page, and maybe a blog that gets updated when someone remembers it…
We all like seeing our name in print, and by collecting a bit of information from your contacts, you can improve your open and engagement rates significantly. Whether you are using a bulk mailer like Mailchimp, Constant Contact, your CMS,…
Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s…
