Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.
A while back on RelishTHIS, I spoke with HR strategist Otisa Eads, and we got into a deep conversation about culture, but a marketing lesson snuck in through a story I shared about one of our clients at Relish Studio.…
Cristina Ferreri takes her dog, Gracie, to PetSmart’s doggy day camp. And every single phone call ends the same way: “Tell Gracie I said hi.” It makes her smile every time. It’s also, as she and her business partner Cheryl…
A lot of businesses think of their website as a digital brochure. It lists the services. It shows a few photos. It has an About page, a Contact page, and maybe a blog that gets updated when someone remembers it…
We all like seeing our name in print, and by collecting a bit of information from your contacts, you can improve your open and engagement rates significantly. Whether you are using a bulk mailer like Mailchimp, Constant Contact, your CMS,…
Preparing a marketing budget can be tricky. There are certainly plenty of guidelines out there one can use as a starting point, but are they right for your business? What can you do when you need to make modifications? What’s…
We’ve spoken before about the power of hub pages and continue to see the benefit for your business as valuable materials to support the KNOW, LIKE, and TRUST phases of your buyers’ journey. Focused on a single topic, hub pages…
Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your…
Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is…
Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance…
It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization.…
