Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

LinkedIn logo on a bike

Change your LinkedIn URL

Did you know you can change your LinkedIn URL? If you have a janky URL on LinkedIn, you can look for opportunities to make it much more user-friendly with these, easy steps: Click the “Me” icon at the top of your LinkedIn homepage Click “View Profile” On your profile page, click “Edit public profile and … Continued

calendar on paper

Embracing the 4-Day Work Week

I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work week a whirl. It started with an attitude shift and some intentionality around scheduling. The … Continued

You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Kindness is a virtue

Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued

Learning a second language

Learning a second language

I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least 30 minutes studying Spanish in an effort to be able to connect with others who … Continued

A girl positioning herself to hit the bullseye with her arrow.

Have you considered “Employment Marketing”?

In this day and age of competition for employees, organizations (both for- and nonprofits) need to go on the offensive when marketing to potential hires. No longer can we expect people to come flocking to us for employment opportunities. I hear this every day in conversations with leaders: “I had to repost that job because … Continued

six sticky notes on a board

Who Not How

If you knew you had 7 more years on earth, what would you do? 7 months? 7 days? You would probably try to maximize the time you could spend with those you love, doing things you love, creating something of lasting value, right? So why not try to rid yourself of the items on your … Continued

Structured Data: Speaking the Language of SEO

Structured Data: Speaking the Language of SEO

In the world of search engines and Google, where your website ranks and how it displays can have a huge impact on the incoming traffic volume for your site. The average click-through rate for the first Google desktop search results is 32 percent. And for mobile sites, the click-through rate for the top-ranking search result … Continued

Avoid the Perfection Perspective

Avoid the Perfection Perspective

Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did I really expect to run 100 miles without the guidance from a coach the first … Continued

You Don’t Need Another Tool

Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued