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Hikers sitting looking at the mountain view.

Work Should Fuel Your Life: Make Time to Play

Every Thursday night, I meet up with friends to explore the wilderness in which we live. On bikes or skis or even (occasionally) on foot, we get together to enjoy each others’ company, tell a few jokes, and share a beverage or two. This get-together is affectionately known as the “Steel Wool” ride and it’s … Continued

Fork in road sign

Embracing Change: A Mindset Shift to Help Conquer the Unknown

If there’s anything people hate more about the way things are, it’s change. See, change can be scary. We all get pretty comfy with the status quo, even if it sucks. Because we’re familiar with how things are. We know how to “do” what got us to where we are today and even if we … Continued

Culture as a Differentiator While Hiring

I was on a call with a client today during which the subject of hiring was discussed. She is looking to fill an entry-level position and is seeing that not only has the salary range for this type of position gone up dramatically, but the number of similar positions available in her area has also … Continued

I had the pleasure of working with small business owners in a Marketing Quickstart series put together by the Boulder Small Business Development Center.

Teach to become an expert – SBDC Marketing Quickstart

Recently, a reminder came up in my social feed. I was reminded that last year, I had the pleasure of working with Suzi Bahnsen, Rachel Garcia, and a crew of eager #smallbusiness owners in a #Marketing Quickstart series put together by the Boulder Small Business Development Center. That engagement was rewarding and inspiring as I … Continued

Bullhorn - How to announce a new hire on LinkedIn

How To Make An Impact When Announcing A New Team Member On LinkedIn

In this day and age,  hiring has become a real challenge. So it’s natural that when adding a new member to your team, you would like to not only celebrate your new hire but do so in a way that creates the biggest splash possible on LinkedIn. Announcing new additions to your team is a … Continued

A woman using her phone for social media

The Connecting Power of Comments

Want to give someone a real boost on social media? Get real with your interaction/engagement. Views and likes are nice but what can really help someone out is a heartfelt comment. Not only does taking the time to post a comment help with most social algorithms (from what we know about how they work), it … Continued

kid standing infront of a mural

INSPIRE to quick revenue wins

Looking for ways to drive quick revenue wins? If you’re like most organizations, you’ll find the lowest-hanging fruit—and the quickest path to a cash infusion—comes in the INSPIRE phase of your stakeholder lifecycle. INSPIRE is the phase where you transform your contacts and clients into repeat participants in your programs, leaning on these existing relationships … Continued

Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is … Continued

Say Less Connect More Podcast Logo

Check out Stu on the Say Less Podcast

Pretty excited to share this guest spot with Christina Shay, Founder of Luceo Creative on her new podcast, Say Less Connect More. Christina and I first connected in the fall of 2021 when she found our post about the Marketing Ecosystem. It turns out, we both live in the Boulder, Colorado area and this serendipitous … Continued