Scott Segerstrom - Executive Director CYCA

Episode 4: Collaboration and Building Connections – Scott Segerstrom from CYCA

Yay! A new episode with Scott Segerstrom from the Colorado Youth Corps Association. Scott and I chatted about his journey to the CYCA and all the great work they are doing to help bridge the gap between Land Managers and Youth Corps here in the state. Scott faces some interesting challenges coordinating messaging and communications … Continued

Confused about which direction to go on the build vs. buy question? We have a ton of experience helping clients walk through the challenges of this conundrum.

Build or Buy? What’s the best route to create the tools you need?

To build or to buy, that is the question. ~ Not Shakespeare We get this question ALL the time. “Should I build an application or system to use for my business, or should I just find something off the shelf that we can make work.” The answer itself is relatively simple. “It depends.” There are … Continued

Brad Appel - Executive Director - Wish for Wheels

Episode 3: Supply Chain and Making Adjustments – Brad Appel from Wish for Wheels

Another fun episode of Relish This! My conversation today is with Brad Appel, Executive Director of Wish for Wheels, a really great nonprofit that has a mission to provide every 2nd grader at Title 1 schools around the country a new bike and helmet to improve their mobility and health. We chatted a lot about … Continued

Here's an infographic showing how to often to post on LinkedIn.

How much is too much? How often to post to LinkedIn

“Could posting to LinkedIn multiple times per day actually hurt performance?” This was the question running through my mind earlier this week when I had a second idea of the day I wanted to share. So I reached out to a LinkedIn expert who, well… was reluctant to answer. Not because they weren’t sure, but … Continued

Margaret Watts Romney - Relish This Podcast

Episode 2: Overcoming Anxiety in Public Speaking – Margaret Watts Romney from MasterSpeaker Lab

Super informative episode of Relish This! Today, I chatted with Margaret Watts Romney, Founder of MasterSpeaker Lab. Margaret brought a ton of expertise and experience to our conversation around some of the challenges we can overcome when public speaking in any setting. Whether you are getting in front of a huge audience or addressing a … Continued

Typing and telling a story

How to tell your story

I thought my story was a snore. And with an upcoming guest appearance on a podcast looming, I was anxious. The host’s first question is always, “So, what’s your story?” Fortunately, I have a guide, the talented and helpful Townsend Wardlaw to help me figure things out. His first piece of wisdom: This is friggin’ … Continued

Anna Zawisza - Relish This Podcast

Episode 1: Engagement and Diversity – Anna Zawisza with Volunteers for Outdoor Colorado

What a great premiere episode of Relish This! Today, I chatted with Anna Zawisza, Chief Program Officer at Volunteers for Outdoor Colorado. In addition to catching up after a fun day of volunteer work rehabilitating trails in the Mt. Evans Wilderness, we talked in more detail about how the VOC can leverage its assets to … Continued

Steve Jobs’ take on home runs doesn’t jive

  I certainly don’t think that I am as smart as Steve Jobs was. But I do know that I don’t necessarily agree with him when he said this: “Quality is more important than quantity. One home run is much better than two doubles.” First of all, well… a home run can be better than … Continued

The real rocket fuel for most businesses is staring you right in the face - do more of what is already working.

Do more of what’s already working

I’ll admit it. I have a tendency to chase shiny things. New opportunities, exciting developments, that “great idea” that just popped into my head… Having spoken with hundreds of other entrepreneurs and visionaries, I know I’m not alone. But the real rocket fuel for most businesses is staring you right in the face. Do more … Continued

One of the things that bring me the most joy is helping people make connections. That's probably why I ended up in marketing.

Marketing is just relationship-building

One of the things that bring me the most joy is helping people make connections. That’s probably why I ended up in marketing. You see, done well (and from a place of authenticity), marketing is really just a set of activities through which one can foster and build relationships. And who doesn’t want to have … Continued