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Fundraising During Global Instability

We’re living in a different world than we were a month, a week, or even a few days ago. For nonprofit professionals around the world (and frankly, everyone) it’s a scary time. Markets are crashing, businesses are shutting down, individuals are closing their doors. What seemed impossible just a few weeks ago is now the … Continued

Chat Apps

Chat App Tips: Create Personal Connections with your Fans

Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers. Of the hundreds of messaging apps available, the leader, hands down (at least when this post was written), is WhatsApp with 1.5 billion monthly active … Continued

Social Media for Your Business

Working from Home: Tips for Success

At Relish, we strive to give our team a ton of flexibility. That means working from home (or elsewhere) is always on the table – encouraged even – though past nudges for this freedom have been based more on lifestyle and environmental concerns than the current health crisis connected with the Coronavirus outbreak. Now, as … Continued

Email Marketing

Email Marketing Pro Tip: Personalize. Personalize. Personalize.

Email used to be the number one way to connect with potential partners, clients, and donors. However, email has gotten really noisy over time, with one study from 2015 showing that most office workers receiving up to 121 emails per day(!).  So how do you cut through this onslaught and improve your odds of getting … Continued

Google's Ad Grants Program

PPC for Free: Google Ad Grants for Nonprofits

Many nonprofit marketing managers make the mistake of ruling out pay-per-click (PPC) advertising simply because it starts with the word “pay.” But there is a way to take advantage of PPC advertising without the PPC price tag. Google’s Ad Grants program is offered exclusively to nonprofits and essentially allows NGOs to advertise for free on … Continued

Get Found Online - Map

Be the Neighborhood Darling: Local SEO for Nonprofits (and ANY Business)

One of the biggest challenges nonprofits face is standing out from the crowd. While historically two thirds of all giving comes from individuals, that doesn’t mean that your neighbor is going to give to your organization. A huge percentage of those dollars end up going to the big guys – the Red Cross, Salvation Army, … Continued

Responsive Design across a variety of digital devices

Optimizing for Mobile: The (No Longer) New Web Experience

One of the challenges we see time and time again – particularly with small business and nonprofit-sector sites – is a continued lack of attention spent to mobile optimization. Nearly 5 years after Google rolled out Mobilegeddon – the algorithm change that recommended all sites be revamped to be “mobile friendly” – we continue to … Continued

Working on email on laptop and phone

Get Past the Nonprofit Marketing Catch-22: Take Advantage of Existing Assets Using Email Automation

For many nonprofits (and small businesses in general), the marketing budget – or lack thereof – is a bit of a catch-22. An organization can’t grow without a sustained marketing effort (and corresponding budget), but at the same time many NGOs can’t afford the tools and people to enable this growth. So, what to do? … Continued

Tech Team Working on SEO

SEO Tips for Non-Profits: Why targeting long-tail keywords should be part of your plan

Optimizing your content around popular keywords can help your non-profit get found more easily and help bring in new volunteers, champions, and donors to your cause. It will also help those who use your services to easily get connected. In this post, we’ll take a look at a particular type of keywords: long-tail keywords. These … Continued

Tightrope

Walking a Political Tightrope: Environmental Activism in a Partisan Age

This morning, we had the opportunity to join a discussion as part of the Steering Committee for the Colorado Outdoor Business Alliance wherein we talked through how COBA should engage with – and attempt to influence – members of Congress to take action to help protect our environment. With climate change becoming an ever-increasingly partisan … Continued