group of people discussing and taking notes on a wooden table

Clarity in Communications: Ditch the Acronyms

My business partner, Bret Orton, is helping me get better. In a wide variety of ways, he helps me see my defaults, adjust my focus when I get too carried away chasing the wrong thing, and just does a fantastic job of helping me see the way when I’m in a fog. Right now, he’s … Continued

coins in a cup with a young plant

How to Make Money Easily – Stop Making it Hard

“The easiest way to make money.” I see these types of posts all the time. They usually lead to a list of things to do: Create a LinkedIn profile Write a book. Sell the book for money. Blah. Blah. Blah. You know the REAL easiest way to make money? Stop making it hard. When you … Continued

Word of mouth isn’t a strategy

When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is often seen … Continued

jigsaw puzzle

Problem Solvers Create Problems

Do you self-identify as a problem solver? Most eager, aspirational leaders do. But here’s something interesting about calling yourself a problem-solver. It puts you in the awkward position of seeing EVERYTHING as a problem in need of fixing. I used to fit this bill to a t. The world was broken and only I could … Continued

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Marketing Blue Sky: A little better is better than nothing

There’s an old story/joke about being chased by a bear. The punch line goes something like this… “I don’t have to be the fastest. I just have to be faster than one of you.” And that idea plays pretty well in the marketing world as well. We all want to be first. To do things … Continued

A person holding a green plant on black pot

Impermanence in Marketing – How to create longevity in your messaging

Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and toss it in the garbage. As a lifelong environmentalist and someone who tries to extend the lifespan and “value” of pretty much everything I use … Continued

Pellet stove troubleshooting leads to perspective change

Obstacle or Opportunity – Perspective Switches for the Win

Last night, our pellet stove started acting up. I ran through some troubleshooting and thought I had it resolved by about 11:00. When I woke up at 4:00, it wasn’t working. And our wee cabin was CHILLY. So I started working on it again. I could have gotten frustrated or angry. But I made sure … Continued

Analytics assessment and problem solving as a team

A Better Approach to Problem Solving

How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to change their approach. If they are experiencing a challenge or problem, ask them to present … Continued

A person typing on a Macbook

3 Upgrades to Make Your Site Work Better

  From optimizing your calls to action to streamlining your navigation and providing immediate answers to critical questions, these enhancements can make a significant difference in your site’s effectiveness. Plus, discover how you can receive personalized recommendations to improve your site. Here are three, often overlooked upgrades from which most sites would benefit: 1. Add … Continued

a bitcoin in the back pocket of a pair of jeans.

You Get What You Pay For: Building a Lasting Team

I saw a post today for a full-time marketing job looking for 5+ years of experience, a college degree, etc. The starting salary was listed at $45-65K. This was an on-site position in a fairly “resort-ey” area in California. I did a little poking and the median rent in that area is roughly $3K with … Continued

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