Episode 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

Episode 18: Understanding the Stakeholder Lifecycle with Debra Fowler from History Unerased

Do you have an understanding of your stakeholder lifecycle? On today’s episode of Relish This, I had a great conversation with Deb Fowler. She is the Executive Director and co-Founder of History Unerased and has a  program that promotes LGBTQ inclusion in the classroom by helping educators with curricula and teaching strategies to talk about … Continued

Process for accelerated growth: A site analysis

Recently, we had a client reach out to get some ideas on ways in which they could improve their marketing performance (specifically in relation to their website). Here was my response of recommended activities that are rooted squarely in the Audience Engagement Cycle framework: 80/20 analysis: Let’s find the money. Who are your best clients? … Continued

Creating Awareness and Facilitating Change with Katherine Baxter from ANAW and American Canary

Episode 17: Creating Awareness And Facilitating Change With Katherine Baxter from ANAW and American Canary

Katherine is doing some REALLY hard work with her African animal charity and has a second one we talked about as well that is all about media awareness. We talked a bit about how to make things actionable instead of just a lot of talk. We discussed ways to reach potential audiences through retargeting (vegans, … Continued

Instead of trying to compete for the same audience, try audience retargeting. Look for like-minded groups that shared certain ideologies or value systems.

The Art of Tangential Targeting

I recently had a conversation with a nonprofit leader around the challenge of rallying support for her cause. One of her struggles is around the challenge of audience growth and expanding her reach. Her nonprofit is focused on a very unique issue in a “noisy” space – getting her message out to the right people … Continued

Integrate Values With Your Purpose To Cultivate More Success with Rudy Miick From Rudy Miick Consulting Group

Episode 16: Integrate Values With Your Purpose To Cultivate More Success with Rudy Miick From Rudy Miick Consulting Group

How are you cultivating and nurturing your non-profit’s ecosystem? In this week’s episode, I talk to Rudy Miick from Rudy Miick Consulting Group and we had a great flowing conversation about how non-profits need to be run like businesses. We delve into the importance of building out your vision, mission, and purpose and discuss how … Continued

Who did you build your website for?  Much like a good email or marketing campaign, you need to know who you are building your site for so you can create something that will appeal to them. Understanding your audience persona can help you focus your message and design. 

Here’s a Hard Truth, Your Website Isn’t For You

Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is the first step to help you focus your message and design. Ideally, your website needs … Continued

There are five common things that every website needs. These simple tweaks can make a huge impact on how it works and what actions people take on it.

When’s the last time your site went to the doctor?

When’s the last time your site had a checkup?  With the beginning of a new cycle, (and since it feels like a lot longer than that since we’ve provided you with an actual offer), we thought it was high time to provide an opportunity for you to take your marketing to the next level. No … Continued

Episode 15: Utilizing Your Assets To Find Your Donors With Maggie Grout From Thinking Huts

Where are your donors online? My guest today is Maggie Grout, Founder and Executive Director of Thinking Huts. Her organization’s mission is to increase global access to education through 3D printing and they are working to build the world’s first 3D-printed schoolhouse in Madagascar. Maggie is just getting started with fundraising and building awareness for … Continued

Episode 14: Stretching Your Donation To Make It Go Further with Jessica Bachus and the Kenzie Project

How do you make a donation go further? In today’s episode, I talk to Jessica Bachus about her organization, Kenzi’s Causes. We have a great chat about all the things they do to help get presents to kids. She does amazing work all over Colorado and excels at getting in contact with communities who need their … Continued

Episode 13: Activating Profit Centers with Tamra Ryan from the Women's Bean Project

Episode 13: Activating Profit Centers with Tamra Ryan from the Women’s Bean Project

Does your nonprofit have a profit center? It’s great when you can drive toward your budget goals through donations, grants, and other “standard” nonprofit means of creating revenue. But are you missing an opportunity to deliver even more to your beneficiaries by not creating a way to charge for what you do? Today’s guest is … Continued