Goalsetting: Stacking the ROI

How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the ROI”. See, most of us think of only one goal or measure of success when we embark on an endeavor. We think of getting x … Continued

Twins lying down near the window with one holding a book.

Combatting Impostor Syndrome: You Are Enough

I had the pleasure to help coach a friend this morning who is contemplating a career change. Like many of us, she expressed the concern that she might not be ready… that there is someplace she needs to “get to” before taking this next step in her career. (But here’s the truth: she IS ready. … Continued

A woman typing on her computer.

Why RFPs May Not Be Your Best Option When Selecting a Partner

Is your organization still sending out RFPs? Here’s a response I gave to an organization requesting that we participate in their RFP process when they inquired why we hadn’t responded: “Typically, we don’t respond to RFPs. At Relish, we believe that good partnerships begin with good relationships. Since RFPs, by their very nature, are requesting … Continued

Star Wars legos holding a wire to connect to a phone.

Everything Exists as a Resource for Creation

Everything exists as a resource for creation. Last week was rough. We had some shakeups on the team, one of our great Account Managers caught COVID and needed to take some time off… things, overall, were not going smoothly. I admit I did not handle this particularly well. My emotions ranged from self-flagellation and internalization … Continued

A chess move to defeat opponent.

Your Superpower Can Also Be Your Kryptonite

Big moves can be scary. I have definitely experienced the fear associated with “trying to get it right” all the time which produces a full stop in the decision-making process (paralysis), overplanning (manufactured paralysis), or delays that result in missed opportunities (effective paralysis). I worked with a client last year who was stuck. She came … Continued

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Check out Stu on the Say Less Podcast

Pretty excited to share this guest spot with Christina Shay, Founder of Luceo Creative on her new podcast, Say Less Connect More. Christina and I first connected in the fall of 2021 when she found our post about the Marketing Ecosystem. It turns out, we both live in the Boulder, Colorado area and this serendipitous … Continued

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Shiny Squirrel Syndrome: Eliminate distractions for peak performance

I suffer from what I call “shiny squirrel syndrome.” My ability to become distracted is something I’ve come to grips with. And I go to great lengths to make sure I can stay focused. Removing distractions (or at least minimizing them) is part of my daily routine. For example, (thanks to advice from Townsend Wardlaw) … Continued

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Your Organization Is Only As Strong As Its Pillars

I recently did an interview with a nonprofit organization here in Colorado and we discussed how to build solid organizational and stakeholder partnerships. One of the problems they identified was their need to mobilize a LOT of volunteers, supporters, and business partnerships in order to succeed. They have done some outreach but need to figure … Continued

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Get the Most Out of What You Have

With so many options available for #digitalmarketing, sometimes it’s really hard to figure out what you should do to really connect with your clients and customers. Should you get yet another marketing scheduling tool? Should you jump onto this brand new social media channel? It can be overwhelming (and super time consuming) when you start … Continued

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