Close-up of hands holding and examining a folded map.

Strategy Before Tactics: Start with a Marketing Plan

Marketing can be scary. Especially when you don’t have a plan. Most DIY marketers (and, to be honest, many marketing firms) just hop in the deep end when getting started promoting their brand or their clients’ brands. At Relish, we believe firmly in, “Strategy before tactics.” As tempting as it is to just get started … Continued

aerial view of an arena

Leading vs. Lagging KPIs

When asked what metrics matter most for a business, most leaders point to “revenue” as their top KPI. And, certainly, how many runs you get in each game is of great importance. If you dig deeper, you can start to uncover “leading KPIs” for your business that precede the collection of revenue. These are those … Continued

Stu on a mountain bike

Crafting Core Values

When was the last time you thought about your core values (either personal or business)? While discussing what makes us tick the other day with Jeff Kinsey, he very succinctly articulated Relish’s set of core values: Altruism, Connection, and Collaboration (with a dash of Thirst for Learning tossed in). Knowing that Bret and I have … Continued

Start with Strategy

I’d be the first to admit that Relish started without a real plan. Nearly 16 years ago, four fellas came together with a shared passion for helping others achieve greatness and an aptitude for marketing to create Relish Studio. We didn’t have a solid mission. We didn’t discuss core values. We didn’t start with strategy. … Continued

Strategy Videos from the Relish YouTube Channel