Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance…
If your business is looking to attract a local audience (in any capacity), then investing some time and attention to your Google Business Profile is a potential winning tactic (and one of the best assets you can leverage to drive…
Google Business Profile optimation is an excellent way to get your organization to show up more effectively in search results – particularly if you have a local focus. For local searches on Google, often your GBP listing is the first,…
I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work…
In the world of search engines and Google, where your website ranks and how it displays can have a huge impact on the incoming traffic volume for your site. The average click-through rate for the first Google desktop search results…
Remember The Field of Dreams? This 1989 fantasy movie featured an Iowa corn farmer who heard voices in his head telling him to construct a baseball stadium. He obliged and the players banned for cheating in the 1919 World Series…
Optimizing your content around popular keywords can help your non-profit get found more easily and help bring in new volunteers, champions, and donors to your cause. It will also help those who use your services to easily get connected. In…
Search engine optimization is a key part of inbound marketing. Optimizing your content around popular keywords can help bring in traffic from search engines. In this post, we’ll take a look a particular type of keywords: long-tail keywords. These highly…
Last week, Google shared that it's employing an artificial intelligence system, nicknamed RankBrain, in a very large fraction of the search queries people use to find things on the web. You can read about that announcement in this Bloomberg article. What we found even more intriguing was this Search Engine Land article that discusses the announcement and provides a great, high-level overview of the many software systems in place that influence how Google's search works.
Are you responsible for your company’s digital marketing efforts? Maybe you own your own business and, like all busy entrepreneurs or marketing managers, you just can’t find the time to crank out social media posts, blog content, or even consider running…
