Ever-evolving SEO

I was chatting with an acquaintance yesterday about SEO.

He expressed some concern (or consternation) about how to keep up with the ever-changing algorithms of the engines.

I explained our philosophy around search in this way.

“The search engines are always going to change the way they behave. People mostly don’t. They just want valuable information. Provide that, and you’ll be well on your way to better search engine results.”

The engines are just getting smarter. Yes, there will always be some ways to tweak your content to perform better. But if you start with great content that really helps people learn, grow, and succeed, you’ll put yourself in a great starting place.

What is your plan to create great content? Give us a shout and let us know.