Provide Value to Drive Sales

For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with others for years before having them decide to work with me. In each case, I have tried to remember one thing… my job is to … Continued

AI for SEO: ChatGPT is your co-pilot

How is #AI going to change #SEO? I’m sitting in on a great discussion about SEO hosted by WP Engine with John Hessinger, Steffan Kasula, Carmen Domínguez, and Benjamin Rojas. A few takeaways… AI is a tool. It’s not going to produce “final” content that will produce great outcomes if you try using it that way (check out discussions about #EEAT for more). AI will help … Continued

Persona Development Tip

It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization. Here’s what I would recommend for everyone working to try to gain some insights into … Continued

man using an angle grinder

What’s the Best Tool? The One You USE

“What’s the best [insert tool name here] to use?” I get that question a lot, and a recent discussion with Aaron Wrixon brought the idea back to top-of-mind for me. People LOVE tools and are always on the lookout for the next best thing when it comes to managing projects (#pm), content (#crm), and client … Continued

Making Adjustments and Optimizations for Small Business Marketing

Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are going to talk about making adjustments and optimizations, which is the final step in our plan. Once you have launched your campaign and started tracking … Continued

Analyzing Performance Metrics for Small Business Marketing

This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued

Tracking and Measuring Results for Small Business Marketing

Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your marketing results to ensure that you’re making data-driven decisions. Set Measurable Goals Before you launch … Continued

Launching Your Small Business Marketing Campaign: Tips and Strategies

Congratulations! You’ve made it to one of the most exciting steps of your marketing strategy plan: launching your campaign. Your close to the end of our Small Businesses Marketing Guide. This is where all of your hard work and preparation pay off, and you get to see the results of your efforts. In this section, … Continued

Budgeting and Resource Allocation for Small Business Marketing

Welcome to the budgeting part of our Small Businesses Marketing Guide. Budgeting and allocating resources are critical components of any successful marketing strategy. Without a clear understanding of how much money you have to work with and how to allocate it effectively, your marketing efforts may not reach their full potential. In this section, we’ll … Continued

Choose the Right Marketing Channels for Your Small Business

We continue our Small Businesses Marketing Guide with marketing channels and how to choose them. Choosing the right marketing channels for your small business is a critical step in developing an effective marketing strategy. With so many options available, it can be overwhelming to decide which channels to focus on. In this section, we’ll discuss … Continued

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