Process for accelerated growth: A site analysis

Recently, we had a client reach out to get some ideas on ways in which they could improve their marketing performance (specifically in relation to their website). Here was my response of recommended activities that are rooted squarely in the Audience Engagement Cycle framework: 80/20 analysis: Let’s find the money. Who are your best clients? … Continued

Instead of trying to compete for the same audience, try audience retargeting. Look for like-minded groups that shared certain ideologies or value systems.

The Art of Tangential Targeting

I recently had a conversation with a nonprofit leader around the challenge of rallying support for her cause. One of her struggles is around the challenge of audience growth and expanding her reach. Her nonprofit is focused on a very unique issue in a “noisy” space – getting her message out to the right people … Continued

Who did you build your website for?  Much like a good email or marketing campaign, you need to know who you are building your site for so you can create something that will appeal to them. Understanding your audience persona can help you focus your message and design. 

Here’s a Hard Truth, Your Website Isn’t For You

Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is the first step to help you focus your message and design. Ideally, your website needs … Continued

There are five common things that every website needs. These simple tweaks can make a huge impact on how it works and what actions people take on it.

When’s the last time your site went to the doctor?

When’s the last time your site had a checkup?  With the beginning of a new cycle, (and since it feels like a lot longer than that since we’ve provided you with an actual offer), we thought it was high time to provide an opportunity for you to take your marketing to the next level. No … Continued

Sometimes when we are passionate about what we are working on or believe in, we can often get so excited that our message comes out a little confusing or there isn’t a clear call to action.

Create A Strong Purpose Framework With This 15 Word Exercise

Has this happened to you? You are in conversation and someone asks about your non-profit organization’s mission or about donations. But as soon as you start speaking, all that falls out of your mouth is gobbledygook. Sometimes when we are passionate about what we are working on and believe in, we can get so excited … Continued

Sometimes it's hard to figure out what you should do to connect with your clients and customers. Should you get yet another marketing scheduling tool?

Get the Most Out of What You Have

With so many options available for #digitalmarketing, sometimes it’s really hard to figure out what you should do to really connect with your clients and customers. Should you get yet another marketing scheduling tool? Should you jump onto this brand new social media channel? It can be overwhelming (and super time consuming) when you start … Continued

I got my first ride on a KTM motorcycle with a Rekluse clutch the other day. And my initial thought was this thing is amazing. It's like cheating.

Using all the tools at your disposal isn’t cheating, it’s effective

I got my first ride on a KTM motorcycle with a Rekluse clutch the other day. My initial thought was, “This thing is amazing. It’s like cheating.” This isn’t the first time I have had this type of reaction to trying new tech. (Fat skis, 29″ wheels on mountain bikes, smartphones, etc. all come to … Continued

You know you do your best work with a certain segment of the population but man, they’re not easy to get in front of. Have you considered a different approach? 

With your powers combined! The effectiveness of proximity targeting

Are you finding your ideal stakeholders challenging to reach?  You know you do your best work with a certain segment of the population but man, they’re not easy to get in front of. Have you considered a different approach?  I was talking with a nonprofit leader the other day about this exact challenge. They were … Continued

Research and authenticity are important. And I'd be lying if I said I have never screwed this up recently.

Be Authentic with Your Outreach

Research and authenticity are important. I’d be lying if I said I have never screwed this up, but recently, I have been getting hammered by people who simply haven’t done ANY research into who I am, what I do, and what challenges I might be facing and are approaching relationship-building from an inauthentic place. I … Continued

How can your organization provide other ways to contribute? Here are a few ideas.

Ideas for Engagement When Times are Tough

Here’s the reality of current nonprofit revenues… they are lagging. We hear this all the time from our friends in the nonprofit world (and, sadly, many for-profit partners as well). But here’s the deal: People still want to help. We all get a LOT out of being philanthropic. It helps us feel connected. And powerful. … Continued