Confused about which direction to go on the build vs. buy question? We have a ton of experience helping clients walk through the challenges of this conundrum.

Build or Buy? What’s the best route to create the tools you need?

To build or to buy, that is the question. ~ Not Shakespeare We get this question ALL the time. “Should I build an application or system to use for my business, or should I just find something off the shelf that we can make work.” The answer itself is relatively simple. “It depends.” There are … Continued

Here's an infographic showing how to often to post on LinkedIn.

How much is too much? How often to post to LinkedIn

“Could posting to LinkedIn multiple times per day actually hurt performance?” This was the question running through my mind earlier this week when I had a second idea of the day I wanted to share. So I reached out to a LinkedIn expert who, well… was reluctant to answer. Not because they weren’t sure, but … Continued

Typing and telling a story

How to tell your story

I thought my story was a snore. And with an upcoming guest appearance on a podcast looming, I was anxious. The host’s first question is always, “So, what’s your story?” Fortunately, I have a guide, the talented and helpful Townsend Wardlaw to help me figure things out. His first piece of wisdom: This is friggin’ … Continued

Steve Jobs’ take on home runs doesn’t jive

  I certainly don’t think that I am as smart as Steve Jobs was. But I do know that I don’t necessarily agree with him when he said this: “Quality is more important than quantity. One home run is much better than two doubles.” First of all, well… a home run can be better than … Continued

The real rocket fuel for most businesses is staring you right in the face - do more of what is already working.

Do more of what’s already working

I’ll admit it. I have a tendency to chase shiny things. New opportunities, exciting developments, that “great idea” that just popped into my head… Having spoken with hundreds of other entrepreneurs and visionaries, I know I’m not alone. But the real rocket fuel for most businesses is staring you right in the face. Do more … Continued

One of the things that bring me the most joy is helping people make connections. That's probably why I ended up in marketing.

Marketing is just relationship-building

One of the things that bring me the most joy is helping people make connections. That’s probably why I ended up in marketing. You see, done well (and from a place of authenticity), marketing is really just a set of activities through which one can foster and build relationships. And who doesn’t want to have … Continued

There are lots of opportunities to build your content library. And it's time for you to get creative with content distribution. Here's why.

Get creative with content distribution

I was riding bikes with a friend recently who has a coaching program. She’s SUPER talented and has a good (and growing) client and user base and is interested in reaching more people to help them become better bike riders so they can enjoy the sport even more. She has an event coming up in … Continued

One Marketing Tip That Works

One Thing – Email Marketing Tip That Works

Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence for our audience. We fretted over the tone, mix of materials, how to work in … Continued

Hashtags

Hashtags and LinkedIn: A How-to

In 2018, LinkedIn introduced the ability for users to leverage hashtags to better navigate and categorize the content. Since then it has become easier to search and find relevant and informative materials on the platform. However, without a proper understanding of hashtags and their use, your posts could wind up lost in a sea of … Continued

Mid-stream cairn

Pro Tip: When to Pitch in a Webinar

Webinars are all the rage. And for good reason… when executed well, they can be a fantastic way to get your audience on board with the solutions you provide to help improve their lives and deliver valuable resources to set you up as a genuine thought leader. You may have created a couple of great … Continued