Avoid the Perfection Perspective

Avoid the Perfection Perspective

Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did I really expect to run 100 miles without the guidance from a coach the first … Continued

a photo of a spider web

The Marketing “Cost Trap”: How to make better investments

Every organization should be focused on the bottom line when looking at investment in marketing. Purpose-driven companies are no exception. Because they put so much effort into creating with intention, leaders of these organizations want to see their efforts reflected through a solid, measurable return on their marketing investment. Makes sense, right? Unfortunately, marketing often … Continued

Email Stacking Helps Your Inbox Become More Productive And You Don’t Miss Anything Important

Get Back Time In your Day: Email Management Tip

Ever heard of “Inbox Zero?” It’s that magical, mythical place where you have no—that’s right, ZERO—emails in your inbox. I really don’t remember the last time I achieved it. But here’s the secret—I don’t really care. For a long time, Inbox Zero was my only metric for good email management. But to get there I … Continued

A mailbox with stand.

Spring Cleaning Works For Your Mailing Lists Too!

Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued

Don’t Forget the People: Persona Development Helps Target Your Organization’s Outreach

Let’s face it, plenty of businesses get by just winging it when it comes to strategy. If you really want your organization to take off, it’s probably worth investing some time and effort working on your business. With limited time and resources, however, where should you start to really recognize the most bang for your … Continued

The “Supposed To” Trap

The “Supposed To” Trap

Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued

An empty road surrounded by trees with fog.

On a road to nowhere

Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued

A statue of a person with broken wing

Stakeholders Don’t Expect You To Be Perfect

We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued

A man recreating a frame using his hand.

Framing The “Donation Conversation”

Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued

A chess board with one bishop left standing.

Want better email engagement? Stick to one thing.

If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued