Two individuals in a workspace, seemingly engaged in a discussion or collaborative work

The 1-3-1 Approach to Problem Solving

How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to change their approach. If they are experiencing a challenge or problem, ask them to present … Continued

A megaphone raised to the sky

Turn “Word of Mouth” into a Scalable Referral Machine

I saw a post today about how referrals don’t scale. Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it comes to supercharging your referral mechanism. If you create a referral system that leverages proactive, … Continued

Grow your business through investment

The Power of Hub Pages

We’ve spoken before about the power of hub pages and continue to see the benefit for your business as valuable materials to support the KNOW, LIKE, and TRUST phases of your buyers’ journey. Focused on a single topic, hub pages become a foundational source for readers and potential clients, providing a bounty of information to … Continued

A person holding a green plant on black pot

Impermanence in Marketing – How to create longevity in your messaging

Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and toss it in the garbage. As a lifelong environmentalist and someone who tries to extend the lifespan and “value” of pretty much everything I use … Continued

Two men looking at a computer

Provide Value to Drive Sales

For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with others for years before having them decide to work with me. In each case, I have tried to remember one thing… my job is to … Continued

AI Robot

AI for SEO: ChatGPT is your co-pilot

How is #AI going to change #SEO? I’m sitting in on a great discussion about SEO hosted by WP Engine with John Hessinger, Steffan Kasula, Carmen Domínguez, and Benjamin Rojas. A few takeaways… AI is a tool. It’s not going to produce “final” content that will produce great outcomes if you try using it that way (check out discussions about #EEAT for more). AI will help … Continued

Connected Lego pieces

Persona Development Tip

It’s probably a disservice that persona development usually starts with demographics (and, unfortunately for many, ends there as well). You are spot on that more needs to be explored to create a persona/avatar that is actually helpful for your organization. Here’s what I would recommend for everyone working to try to gain some insights into … Continued

man using an angle grinder

What’s the Best Tool? The One You USE

“What’s the best [insert tool name here] to use?” I get that question a lot, and a recent discussion with Aaron Wrixon brought the idea back to top-of-mind for me. People LOVE tools and are always on the lookout for the next best thing when it comes to managing projects (#pm), content (#crm), and client … Continued

Making Adjustments and Optimizations for Small Business Marketing

Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are going to talk about making adjustments and optimizations, which is the final step in our plan. Once you have launched your campaign and started tracking … Continued

Analyzing Performance Metrics for Small Business Marketing

This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued

Strategy Videos from the Relish YouTube Channel