What Am I Supposed to Be Doing?

Several times a day, I find myself asking the question, “What am I supposed to be doing right now?” This stems from an approach to booking out my time in which my activities are thoughtful and pre-planned. No more wishy-washiness with my schedule. I have been trying to leverage this approach for a few months … Continued

Measuring Performance - Garmin Sports Watch

KPI Cadence: How often should performance be measured?

I was running with a friend recently and my GPS watch beeped, signaling we had completed another segment of our journey. “That wasn’t a mile, was it? Seems WAY too early for that.” “Nope,” I replied. “I have it yell at me every half-mile.” See, another good friend of mine (and vastly more talented runner … Continued

Here’s a quick and easy exercise that you can try to break through the blocks to help make your organization shine amongst all the other stars out there.

Reframing Differentiation: An exercise to help build your brand

Creating a differentiation statement for your business can be a real bear. Figuring out how to tell the story of your business and what makes it better, more attractive, or more beneficial than all the other people out there selling similar stories has kept many an entrepreneur up many a night. This usually stems from … Continued

Marketing materials are designed to get your customer's attention. We've compiled a set of tips and examples to help craft your next solid Call to Action.

What’s Your Call To Action?: The Good, The Bad, The Absurd (And why those can really work)

All marketing materials are designed for one thing. To get your customers to take action. Whether that’s as simple as presenting a link on which to click or more complex like convincing someone to purchase an expensive product or service – your marketing won’t amount to anything unless your customers take the next step. The … Continued

Let's take a look at a few items that sometimes get overlooked in the mad rush to get your website up and running and make it discoverable online.

The Field of Dreams Fallacy

Remember The Field of Dreams? This 1989 fantasy movie featured an Iowa corn farmer who heard voices in his head telling him to construct a baseball stadium. He obliged and the players banned for cheating in the 1919 World Series showed up to play. It’s been a while since I have seen the film but … Continued

I finally connected some dots recently and my epiphany was this: I can reach my full potential when I recognize the value of coaching. Here's why.

The Value of Coaching

Ever have something sitting right in front of you but you can’t (or won’t bring yourself) to see it? And once you do see it, it’s such a “duh” moment you kick yourself for not being able to recognize it until now? I finally connected some dots recently and my epiphany was this: I perform … Continued

What’s the Right Amount of Content?

We get this question all the time: “What’s the right amount of content for my web pages?” The short answer is, “The right amount.” But before you punch me in the face for that pithy answer, hear me out… Our best recommendation is always write for your audience. Create powerful, thoughtful, informative materials and you … Continued

Tip Jar Donate

How to Make Your Donate Button Rock

For any non-profit organization, the ultimate goal is for your website to maximize donations. However, putting up a “donate now” link just isn’t going to cut it. Like any actionable website component, it’s important to optimize your donation buttons to ensure that they are being seen by your donors and are compelling them to take … Continued

Hit a Home Run

The Compounding Power of Small Improvements

As humans, we like big wins. They make us feel like we’re doing something important and really fire up our pleasure centers. Everyone loves a home run. But there’s a LOT to be said for the power of a bunch of singles and doubles to really get your business moving. This approach has come up … Continued

Smart Speaker

Are You Voice Tech Ready? How to Make Google and Alexa Work for Your Brand

Whether your introduction came from HAL in 2001: A Space Odyssey or from J.A.R.V.I.S. in Iron Man, the idea of voice technology has been popular in sci-fi for decades, but it’s only recently made its way into our everyday lives. Smart speakers like the Amazon Echo and Google Home have become commonplace in US households. … Continued