Relish Studio Blog Category: Strategy

When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the like; or two, you take a more organized approach and use a mix of spreadsheets, … Continued

EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness, sales, and customer engagement. We actually use email for our own marketing efforts at Relish … Continued

For businesses in B2B industries, LinkedIn is the social network with perhaps the most marketing potential. In fact, one study found it to be the single most effective platform for B2B lead generation and sales. The network offers companies a wide variety of ways to engage with potential customers, ranging from traditional paid efforts to more … Continued

You don’t want casual users who will visit your website once, make a quick purchase, and move on with their lives. Whether you’re creating an app that you want to see regular use in your customers’ lives or providing a product that they’ll come back for repeatedly, you want customers who are part of the … Continued

Any SaaS provider knows that marketing for subscription software carries with it significant differences to other industries. Many of the overall concepts, such as inbound marketing and tracking success, can be applied – but they need to be adapted to successfully drive interest, conversions, and subscriptions. Even within itself, SaaS marketing differs depending on your … Continued

You’ve probably heard the Benjamin Franklin quote “If you fail to plan, you are planning to fail.” Having a plan is essential for success. A digital marketing strategy is a plan that outlines how you will achieve certain business goals through digital marketing. Thus, it’s an essential if your business uses digital marketing. According to … Continued