Relish Studio Blog Category: Strategy

Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his virtues in an attempt to arrive at “moral perfection” and you can use his methodology to craft your own challenge to enable growth, wellbeing, and … Continued

If you aren’t good at it, and don’t enjoy doing it, then get someone else to do it. “Man, I suck at this,” I thought to myself for the zillionth time while trying to futz around with our books. Not only that, I definitely wasn’t enjoying myself. I knew that I wasn’t being as effective … Continued

When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the like; or two, you take a more organized approach and use a mix of spreadsheets, … Continued

EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness, sales, and customer engagement. We actually use email for our own marketing efforts at Relish … Continued

For businesses in B2B industries, LinkedIn is the social network with perhaps the most marketing potential. In fact, one study found it to be the single most effective platform for B2B lead generation and sales. The network offers companies a wide variety of ways to engage with potential customers, ranging from traditional paid efforts to more … Continued