Thumbs Down - Jean-Leon Gerome Pollice Verso

Get to the Deal-breakers Early – The Art of Qualification

Recently, I had the opportunity (and distinct pleasure) of being called upon for some advice. A friend of mine had been approached with an opportunity to do some work on the side while she continued to grow her startup business. Some other matters complicated (and made more emotional) the decision with thoughts of family, friends, … Continued

Benjamin Franklin Portrait

Ben Franklin’s Thirteen Virtues Challenge

Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his virtues in an attempt to arrive at “moral perfection” and you can use his methodology to craft your own challenge to enable growth, wellbeing, and … Continued

Advice from the Entrepreneurial Front Lines: Hand It Off

If you aren’t good at it, and don’t enjoy doing it, then get someone else to do it. “Man, I suck at this,” I thought to myself for the zillionth time while trying to futz around with our books. Not only that, I definitely wasn’t enjoying myself. I knew that I wasn’t being as effective … Continued

Rolodex: Your father's CRM

Getting Organized, Staying Organized with a CRM

When most businesses break ground, one of two things usually happens in regard to tracking client information: One, your sales and Customer Relations team (at this stage typically “you”) track information by hand in notebooks, scraps of paper, and the like; or two, you take a more organized approach and use a mix of spreadsheets, … Continued

The Marketing Ecosystem

Most marketing ecosystems are complex. Understanding your ecosystem and its components is paramount to running a successful website and marketing campaign so you can help your target audiences solve their most pressing problems. How do you currently direct your people to your website? This deceptively simple question is actually far more complex than one may … Continued

Kung Fu for Websites

The email marketing “sweet spot”

EXECUTIVE SUMMARY: Figure out your cadence, stick to it, and then pass activities on to teammates. Kung Fu for email. Email marketing is a great, low risk tool to actively reach out to your audience and increase your brand awareness, sales, and customer engagement. We actually use email for our own marketing efforts at Relish … Continued

3 Ways to Market Your B2B Business on LinkedIn

For businesses in B2B industries, LinkedIn is the social network with perhaps the most marketing potential. In fact, one study found it to be the single most effective platform for B2B lead generation and sales. The network offers companies a wide variety of ways to engage with potential customers, ranging from traditional paid efforts to more … Continued

TAP-IN Colorado Water Resource Management website

TAP-IN Colorado Branding and Website by Relish

TAP-IN Colorado approached Relish Studio to help create a web portal to support their “reverse-pitch” water resource events to connect water resource managers with enthusiastic tech entrepreneurs. Essentially, instead of coming to an event to pitch a solution, TAP-IN seeks to come bring problems to light and have Colorado’s tech community help provide solutions. The … Continued

The Way of Running - Website preview

Relish Builds New Website for The Way of Running

Relish worked with Art Ives, one of Colorado’s premiere running coaches, on his new website, The Way of Running. We helped Art develop a strategy around his on- and off-line practices, identify his target audiences, updated his branding, and put together a re-imagined website tailored to engage with his clients and enable them to get a strong understanding … Continued

Fat Biking and Digital Marketing

Digital Marketing on the move – Thoughts from the trail

This weekend, after all the holiday celebrations, I decided it would be a good idea to go for a bike ride on my snow bike. I definitely selected the right tool for the job, as recent storms had covered my local trails with a few inches of powder. The conditions were actually quite nice, even … Continued