man using an angle grinder

What’s the Best Tool? The One You USE

“What’s the best [insert tool name here] to use?” I get that question a lot, and a recent discussion with Aaron Wrixon brought the idea back to top-of-mind for me. People LOVE tools and are always on the lookout for the next best thing when it comes to managing projects (#pm), content (#crm), and client … Continued

Making Adjustments and Optimizations for Small Business Marketing

Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are going to talk about making adjustments and optimizations, which is the final step in our plan. Once you have launched your campaign and started tracking … Continued

Analyzing Performance Metrics for Small Business Marketing

This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued

Tracking and Measuring Results for Small Business Marketing

Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your marketing results to ensure that you’re making data-driven decisions. Set Measurable Goals Before you launch … Continued

Launching Your Small Business Marketing Campaign: Tips and Strategies

Congratulations! You’ve made it to one of the most exciting steps of your marketing strategy plan: launching your campaign. Your close to the end of our Small Businesses Marketing Guide. This is where all of your hard work and preparation pay off, and you get to see the results of your efforts. In this section, … Continued

Budgeting and Resource Allocation for Small Business Marketing

Welcome to the budgeting part of our Small Businesses Marketing Guide. Budgeting and allocating resources are critical components of any successful marketing strategy. Without a clear understanding of how much money you have to work with and how to allocate it effectively, your marketing efforts may not reach their full potential. In this section, we’ll … Continued

Choose the Right Marketing Channels for Your Small Business

We continue our Small Businesses Marketing Guide with marketing channels and how to choose them. Choosing the right marketing channels for your small business is a critical step in developing an effective marketing strategy. With so many options available, it can be overwhelming to decide which channels to focus on. In this section, we’ll discuss … Continued

Set Realistic Goals and Objectives for Your Small Business

Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about setting realistic goals and objectives, an important step in creating a successful marketing strategy. Setting goals and objectives helps you define what you want to achieve with your marketing efforts, and provides a roadmap for how to get there. Here are … Continued

Craft a Compelling Value Proposition for Your Small Business

Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about crafting your value proposition, a key component of your marketing message that communicates the unique value you provide to your customers. Your value proposition should answer the question, “Why should I choose your business over your competitors?” It should be a … Continued

Stand Out from the Competition: Identifying Your Competitive Advantage

  Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about identifying your competitive advantage, a key factor in standing out from your competition and attracting customers. Your competitive advantage is what sets you apart from other businesses in your industry and makes you the preferred choice for your target audience. … Continued

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