Leading vs. Lagging KPIs
When asked what metrics matter most for a business, most leaders point to “revenue” as their top KPI. And, certainly, how many runs you get in each game is of great importance. If you dig deeper, you can start to…
Category Strategy
Crafting Core Values
When was the last time you thought about your core values (either personal or business)? While discussing what makes us tick the other day with Jeff Kinsey, he very succinctly articulated Relish’s set of core values: Altruism, Connection, and Collaboration…
Supercharge Your Testimonials with Headshots
Want to make your awesome testimonials even awesome-er? (Yeah, I know… not a word.) Add headshots to the testimonials you post to your site to improve their performance. People love the social proof testimonials provide. And they also like to…
Don’t Hide Your Demo Behind a Paywall
Tip to SAAS marketing teams: If you offer to let people view a video demo’ing your service but require them to share their email address or sign up for something before doing so, you may be missing some opportunities. Look,…
The 1-3-1 Approach to Problem Solving
How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to…
Turn “Word of Mouth” into a Scalable Referral Machine
I saw a post today about how referrals don’t scale. Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it…
What’s Your Zone of Genius? An evening with Gay Hendricks and Conscious Entrepreneurs
Big shout out to the team at Conscious Entrepreneur for the fantastic talk yesterday featuring Gay Hendricks. This was a very much last-minute opportunity for me and I’m happy Alejo Lopez posted about it so I could clear my schedule…
Marketing Blue Sky: A little better is better than nothing
There’s an old story/joke about being chased by a bear. The punch line goes something like this… “I don’t have to be the fastest. I just have to be faster than one of you.” And that idea plays pretty well…
Impermanence in Marketing – How to create longevity in your messaging
Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and toss it in the garbage. As a lifelong environmentalist and…
Provide Value to Drive Sales
For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with others for years before having them decide to work with…