A motion-blurred runner outdoors, emphasizing speed and fitness training.

Get Comfortable Being Uncomfortable: Goalsetting and Commitment

In 2010, I ran the Leadville 100, finishing in just under 25 hours (24:42:40.9 to be precise). This was a multi-year journey that started in 2006 when I decided to take up the challenge of finishing a 100-mile running race. Some might say that this goal was fairly misguided. When I first decided to give … Continued

Two individuals at a checkout counter, one facing away from the camera wearing a dark top and an orange scarf, and the other standing behind the counter in a white shirt with a payment terminal.

Leverage Customer Reviews to Build Your Target Avatar

Customer interviews are just one of the ways we gain insight into our clients’ performance and the “why” behind what motivates their audience to engage. When interviews aren’t an option, we turn to reviews to get a better understanding of their audience preferences, challenges, and outcomes in order to help formulate persona profiles. One of … Continued

A skier in bright red and yellow attire skiing down a snowy slope.

Seek Out Joy and You Will Find It

Last year, I started a new challenge: to select one new habit to form every quarter. I’ve found that it takes 90 days of concerted attention to form a new habit, and I have had pretty solid success with this practice. This quarter, I have been focusing attention on growing my joy and sparking joy … Continued

A skier in mid-action, wearing a yellow jacket and black pants, soaring through the air during a jump.

Find Your Zone of Genius

Recently, I was on a call with Clark Vautier. We were supposed to be talking about business stuff but, as often occurs while talking with Clark, our conversation devolved into our mutual love of climbing mountains, outdoor adventures, and, well… LIFE. We are aligned on the idea that one’s business should fuel *living* and when … Continued

A person walking on a fallen log in a serene forest, illustrating the balance and connection between humans and nature.

Navigating the Work/Life Balance and Transitioning Between the Two

I recently saw a conversation here on LinkedIn about tips to turn off your worker’s brain and move into the non-work phase of your life each day. This is a particular challenge for those who work at home and don’t have the natural buffer created by a commute. Here are a couple of tips that … Continued

A skilled cyclist performing a daring stunt at night on a city street.

Try Something New

When was the last time you tried something new? I have never been great at wheelies – the number one most fun thing to do on a bike, according to my buddy, Russell (number two is skidding and number three is coasting – so you probably have a pretty good understanding of how Russell rolls … Continued

A person using a laptop while holding a black mug of tea.

Supercharge Your Testimonials with Headshots

Want to make your awesome testimonials even awesome-er? (Yeah, I know… not a word.) Add headshots to the testimonials you post to your site to improve their performance. People love the social proof testimonials provide. And they also like to see real people attached to the glowing reviews they leave for your organization. So, whenever … Continued

Two individuals in a workspace, seemingly engaged in a discussion or collaborative work

The 1-3-1 Approach to Problem Solving

How do you encourage your team to bring solutions to the table rather than simply bringing problems? I was recently introduced to the 1-3-1 approach and it is a winner. Instead of having your team present problems, ask them to change their approach. If they are experiencing a challenge or problem, ask them to present … Continued

A megaphone raised to the sky

Turn “Word of Mouth” into a Scalable Referral Machine

I saw a post today about how referrals don’t scale. Though I certainly agree that relying on “hope” for referrals is not particularly scalable, I do think that there’s a lot of referral opportunity left on the table when it comes to supercharging your referral mechanism. If you create a referral system that leverages proactive, … Continued

A person typing on a laptop

How to Improve Your Site Speed

Looking for a quick marketing win this week? Improve your WordPress site’s performance. Site load time has become one of the key metrics search engines (*cough* Google) use to rank sites in the search results. You can check your performance metrics by opening Chrome, loading an incognito tab (Command+Shift+N on a Mac), browsing your site, … Continued

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