Culture as a Differentiator While Hiring

I was on a call with a client today during which the subject of hiring was discussed. She is looking to fill an entry-level position and is seeing that not only has the salary range for this type of position gone up dramatically, but the number of similar positions available in her area has also … Continued

Bullhorn - How to announce a new hire on LinkedIn

How To Make An Impact When Announcing A New Team Member On LinkedIn

In this day and age,  hiring has become a real challenge. So it’s natural that when adding a new member to your team, you would like to not only celebrate your new hire but do so in a way that creates the biggest splash possible on LinkedIn. Announcing new additions to your team is a … Continued

calendar on paper

Embracing the 4-Day Work Week

I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work week a whirl. It started with an attitude shift and some intentionality around scheduling. The … Continued

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Have you considered “Employment Marketing”?

In this day and age of competition for employees, organizations (both for- and nonprofits) need to go on the offensive when marketing to potential hires. No longer can we expect people to come flocking to us for employment opportunities. I hear this every day in conversations with leaders: “I had to repost that job because … Continued

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The Marketing “Cost Trap”: How to make better investments

Every organization should be focused on the bottom line when looking at investment in marketing. Purpose-driven companies are no exception. Because they put so much effort into creating with intention, leaders of these organizations want to see their efforts reflected through a solid, measurable return on their marketing investment. Makes sense, right? Unfortunately, marketing often … Continued

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Unhelpful Judgements

Over the past couple of weeks, I have been tracking my unhelpful judgements. It’s been interesting, and sometimes eye-opening, experience. It’s helped me identify bias, and shine a light on areas where I know I have an opportunity to live a better life. Two items of particular interest I thought would be worth sharing: First, … Continued

Cross the Finish Line

Improve Donation Conversion with a Value Proposition Statement

Want to improve your donation conversions? Experience demonstrates that, for many organizations, adding some copy to your donation pages can improve your conversion rates. You see, unlike for-profit organizations, nonprofits have to battle friction throughout the donation process. The donor has to not only decide whether to give to your organization (rather than a different … Continued

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Shiny Squirrel Syndrome: Eliminate distractions for peak performance

I suffer from what I call “shiny squirrel syndrome.” My ability to become distracted is something I’ve come to grips with. And I go to great lengths to make sure I can stay focused. Removing distractions (or at least minimizing them) is part of my daily routine. For example, (thanks to advice from Townsend Wardlaw) … Continued

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Moving On Up…The Engagement Lifecycle

Here’s an interesting problem that can occur in the nonprofit space: you have a healthy volunteer list and engagement but not enough volunteer opportunities. Subsequently, you risk having this excited group of supporters losing enthusiasm for your organization. We recently had a great conversation with a nonprofit partner that ran into this snafu. They have … Continued

Open lock

Why’s The Lock Icon On My Site Open?

Whenever we are working with a nonprofit or business one of the first things that we look at when we are doing a site audit is whether or not you have an open or closed lock icon by your web address. It might seem trivial but this open or closed lock is a quick and … Continued