LinkedIn logo on a bike

Change your LinkedIn URL

Did you know you can change your LinkedIn URL? If you have a janky URL on LinkedIn, you can look for opportunities to make it much more user-friendly with these, easy steps: Click the “Me” icon at the top of your LinkedIn homepage Click “View Profile” On your profile page, click “Edit public profile and … Continued

calendar on paper

Embracing the 4-Day Work Week

I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work week a whirl. It started with an attitude shift and some intentionality around scheduling. The … Continued

Learning a second language

Learning a second language

I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least 30 minutes studying Spanish in an effort to be able to connect with others who … Continued

Two men leaning in and engaging in a conversation

Lean in to difficult conversations

Difficult conversations are… Well, difficult. But dancing around the elephant in the room doesn’t make it go away. Yesterday, I was approached by a client with a humdinger of a challenge. They’d been working on a site with another vendor for a year. A deadline was looming and there were still a LOT of problems … Continued

Red and blue arrow signs surrounded by trees.

Get Off Your Soapbox Already

One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place … Continued

When to post to LinkedIn

How much is too much? How often to post to LinkedIn

“Could posting to LinkedIn multiple times per day actually hurt performance?” This was the question running through my mind earlier this week when I had a second idea of the day I wanted to share. So I reached out to a LinkedIn expert who, well… was reluctant to answer. Not because they weren’t sure, but … Continued

Hashtag sign

Hashtags and LinkedIn: A How-to

In 2018, LinkedIn introduced the ability for users to leverage hashtags to better navigate and categorize the content. Since then it has become easier to search and find relevant and informative materials on the platform. However, without a proper understanding of hashtags and their use, your posts could wind up lost in a sea of … Continued

Lightbulb ideas

Social Pro Tip: Create a link page as your social profile link to promote more than one

Here’s a quick tip you can deploy TODAY to provide more opportunities to connect with your audience through Social Media. Create a links list page. Many social platforms like Instagram only allow you a single link from your profile. But what if you have more to promote than just your homepage? Most of us have … Continued

Marketing compleity

Use Niche Social Media Networks to Supercharge Your Digital Marketing

Tired of the endless surveys, analysis, and segmentation needed to identify the niche audience that will want to buy your unique product? Fear not – niche networks are here, and they make your job a million times easier. For decades, people have looked to share experiences and interests with others who are like them. First … Continued

Social Media Likes

Facebook and Instagram Experiment with Removing Likes

With a new focus on the impact of social media on mental health, Facebook and Instagram are testing out hiding “likes” on some posts on US accounts. With the new feature, instead of saying “Jane Smith and 17 others liked this,” the blurb under each post will simply read “Jane Smith and others.” Like numbers … Continued