Marketing compleity

Use Niche Social Media Networks to Supercharge Your Digital Marketing

Tired of the endless surveys, analysis, and segmentation needed to identify the niche audience that will want to buy your unique product? Fear not – niche networks are here, and they make your job a million times easier. For decades, people have looked to share experiences and interests with others who are like them. First … Continued

Social Media Likes

Facebook and Instagram Experiment with Removing Likes

With a new focus on the impact of social media on mental health, Facebook and Instagram are testing out hiding “likes” on some posts on US accounts. With the new feature, instead of saying “Jane Smith and 17 others liked this,” the blurb under each post will simply read “Jane Smith and others.” Like numbers … Continued

Chat Apps

Chat App Tips: Create Personal Connections with your Fans

Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers. Of the hundreds of messaging apps available, the leader, hands down (at least when this post was written), is WhatsApp with 1.5 billion monthly active … Continued

Social Media for Your Business

Do You Really Need Social Media for Your Business?

As a new business owner, you’ve been told social media for business is critical for your success. But with all the other things on your plate, do you really need social media for your business? The short answer is yes – consider this: Nielsen reports that 80 percent of corporations are using social media to … Continued

4 Ways Strike Up a Conversation using Twitter for Business

Are your tweets going unnoticed to your followers? You’re not alone. As a business owner crunched for time, running a successful social media campaign can be a challenge. Twitter’s value comes not merely in the number of followers you have, but by how engaged your followers are with your handle. Here are a few ideas … Continued

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