Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is … Continued

Two men leaning in and engaging in a conversation

Lean in to difficult conversations

Difficult conversations are… Well, difficult. But dancing around the elephant in the room doesn’t make it go away. Yesterday, I was approached by a client with a humdinger of a challenge. They’d been working on a site with another vendor for a year. A deadline was looming and there were still a LOT of problems … Continued