Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel.

And that’s often the lowest-hanging fruit for generating more revenue for your organization.

But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares.

See, “word of mouth” is often seen as a passive endeavor. Larry does some great work for Jill and then just guesses she’ll send him more when the opportunity arises.

Which certainly can happen.

But what if you had a system in place by which you stayed top of mind with your best partners, clients, and network and actively fueled referrals?

How could that change the narrative when it comes to your word-of-mouth business?

If you would like to learn some of the techniques for supercharging your referrals, feel free to contact us here. We’ll share at least 3 ways you can build your referral channel and make your “word of mouth” shine.