A woman using her phone for social media

The Connecting Power of Comments

Want to give someone a real boost on social media? Get real with your interaction/engagement. Views and likes are nice but what can really help someone out is a heartfelt comment. Not only does taking the time to post a comment help with most social algorithms (from what we know about how they work), it … Continued

kid standing infront of a mural

INSPIRE to quick revenue wins

Looking for ways to drive quick revenue wins? If you’re like most organizations, you’ll find the lowest-hanging fruit—and the quickest path to a cash infusion—comes in the INSPIRE phase of your stakeholder lifecycle. INSPIRE is the phase where you transform your contacts and clients into repeat participants in your programs, leaning on these existing relationships … Continued

Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is … Continued

Marketing Action planning white board with sticky notes

How to Develop and Implement a Marketing Action Plan

If a genie popped out of a bottle and offered to grant you one wish, do you know what you would ask for?  For many of us, we’d leap to, “A bunch of money,” or “Unlimited free time.”  But have you considered how either of those fits into a plan that you may have for … Continued

a piggy bank

Investing in yourself

Historically, I have had a default setting that allows my ego to chime in and tell me, “You’re not worth it.” This shows up in a variety of ways, some more amusing than others (read: frustrating). Sometimes it manifests itself as denying myself nice things altogether (e.g. skipping out on purchases or experiences because “I … Continued

You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Kindness is a virtue

Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued

Lead Your Stakeholders “Down the Rabbit Hole”

We’ve all heard the phrase, “down the rabbit hole”, and understand its meaning to be, “heading deeper into the unknown to see where that exploration takes you”. A rabbit hole is an entry point – a place to begin a journey – and for your business, can be an effective entry point to increase stakeholder … Continued

A man recreating a frame using his hand.

Framing The “Donation Conversation”

Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued