Here’s a quiet way nonprofits leak potential: you create a genuinely great entry-point experience, and then you let everyone walk out the door without a next step. On a recent episode of RelishTHIS, strategic planning consultant Carol Hamilton gave me…
Stephen King has raised over 20 million dollars a year for Amnesty International and spent 36 years as a CPA serving nonprofits. So when he says the fastest way to raise more money is to let your numbers tell your…
When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture…
Many marketers craft amazing, thoughtful content that provides excellent value to their audience. But when it comes to driving clicks to those materials, they chop themselves off at the knees with weak-ass CTAs. We’ve spoken about how to write effective…
Big moves can be scary. I have definitely experienced the fear associated with “trying to get it right” all the time which produces a full stop in the decision-making process (paralysis), overplanning (manufactured paralysis), or delays that result in missed…
I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the…
Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage…
We’ve all heard the phrase, “down the rabbit hole”, and understand its meaning to be, “heading deeper into the unknown to see where that exploration takes you”. A rabbit hole is an entry point – a place to begin a…
If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or…
Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen…
