The “Supposed To” Trap

The “Supposed To” Trap

Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued

A man looking at his reflection in the glass window

Unhelpful Judgements

Over the past couple of weeks, I have been tracking my unhelpful judgements. It’s been interesting, and sometimes eye-opening, experience. It’s helped me identify bias, and shine a light on areas where I know I have an opportunity to live a better life. Two items of particular interest I thought would be worth sharing: First, … Continued