An empty road surrounded by trees with fog.

On a road to nowhere

Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued

A girl positioning herself to hit the bullseye with her arrow.

Marketing: Right message, right people, right time

Marketing has always been complicated. These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation… It’s no wonder if you feel frustrated with trying to get the word out about your organization. That’s why—when we’re working on a marketing and outreach plan with … Continued

Frustrated woman

Email is not dead

Have you given up on email as a mechanism to drive engagements? If so, you might want to rethink that approach. We know it can be frustrating to feel that you aren’t seeing any response to your emails. You feel like you are sending them out and nothing is happening. But it isn’t that email … Continued

Open lock

Why’s The Lock Icon On My Site Open?

Whenever we are working with a nonprofit or business one of the first things that we look at when we are doing a site audit is whether or not you have an open or closed lock icon by your web address. It might seem trivial but this open or closed lock is a quick and … Continued

Microphone for podcast

So you want to start a podcast

Congratulations! You are embarking on an adventure that is certainly going to take you more time, and net you WAY less revenue than you could have ever expected. But it’s REALLY rewarding in other ways! When I started Relish This back in September 2020, I did so with the encouragement of Dean Jackson, host of … Continued

Man reading

Pro Tip: Get Your Case Studies Read

Here’s a great piece of advice you can put to practice TODAY from Donald Miller‘s treasure trove of great advice: Re-title your Case Studies. No one wants to read a “White Paper” or a “Case Study”. When creating materials like these to engage and illuminate your prospects and provide value to your audience, simply re-title … Continued

How a Paradigm Shift Can Help You to Convert Inbound Leads

Inbound marketing seems impractical to some people. We’re all so used to the traditional model in which you reach out to the customer and try to catch their eye. As a result, people have learned to associate outbound marketing methods with results. However, this is more a function of the fact that outbound marketing has … Continued

5 Inbound Marketing Tips/Tricks to Help You Go Beyond “Content Is King”

Who hasn’t heard the infamous “content is king” phrase ad nauseam? Yes, the concept may be true, but the idea has gotten watered down to a pithy slogan, with few companies or marketing professionals thinking too deeply about what it means when they use content. When you do dig deep, the importance of content will become … Continued

How Does Inbound Marketing Work: An Introduction

Ah, inbound marketing, the term is so ubiquitously used, you may feel like you already know all about it. But if you strip away the oft-repeated phrases like “content is king” or “delighting customers,” what do you have left? Let’s take a closer look at exactly how does inbound marketing work. A Definition According to … Continued

3 Tips to Ramp Up Your Inbound Marketing

Straight-forward, inexpensive and easily learned (not necessarily easy to implement, though), inbound marketing is everything your business has ever needed to attract and maintain a strong customer base. But where do you start? You could start with a blog, after all “content” is basically synonymous with “inbound,” or you could start hiring social media experts … Continued