Marketing has always been complicated.
These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation…
It’s no wonder if you feel frustrated with trying to get the word out about your organization.
That’s why—when we’re working on a marketing and outreach plan with our clients—we like to take a step back and recommend these three steps:
- Establish your goals: What are the outcomes you are hoping to achieve? More donors, volunteers, sales? What are the steps your audience would take to engage?
- Hyper-focus on your audience(s): Where do they go to get information? With what types of materials do they prefer to engage (video, infographics, podcasts)?
- Fine-tune your message: What items of value can you offer that help your audience better understand the challenges they are facing? What can you provide to build relationships with your audience?
It’s all about sending the right message to the right people at the right time, and these three pillars will help you do precisely that.
Want to read more about the marketing ecosystem?
Ready to dig into your marketing but need help? Get in touch.