Pricing can be tricky. During the course of our tenure here at Relish, we have seen clients employ a wide variety of pricing tactics to get to the “right” pricing system for their products and services. From precision-pricing to charm-pricing,…
I’ve always been a big fan of shopping locally whenever possible. Living in a cabin in the woods can make that a bit of a challenge. So for years, we relied on Amazon Prime to help save us trips to…
Have you recently lost a big contract? Did you miss out on a business opportunity? It’s pretty standard to frame this from the perspective of scarcity (what you have lost), but you can take a different perspective. Reframe the experience…
There’s quite a bit of buzz about RTO (Return-to-Office) and remote working on LinkedIn lately. I also seem to be inundated with advertisements for private air travel. Not sure what’s going on with all of that. Clearly, the algorithm doesn’t…
What if you could create time? Actually manufacture more time out of thin air? It’s an interesting concept – especially given the relationship most of us have with time. Lately, I’ve been changing my relationship with time through a variety…
Is your organization still sending out RFPs? Here’s a response I gave to an organization requesting that we participate in their RFP process when they inquired why we hadn’t responded: “Typically, we don’t respond to RFPs. At Relish, we believe…
I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least…
Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen…
I was recently chatting with an acquaintance on LinkedIn about some of the challenges they are facing during their sales cycle. “Not right now,” seemed to be popping up more and more frequently when chatting with potential clients. SUPER frustrating,…
This morning, we had the opportunity to join a discussion as part of the Steering Committee for the Colorado Outdoor Business Alliance wherein we talked through how COBA should engage with – and attempt to influence – members of Congress…
