Cristina Ferreri takes her dog, Gracie, to PetSmart’s doggy day camp. And every single phone call ends the same way: “Tell Gracie I said hi.” It makes her smile every time. It’s also, as she and her business partner Cheryl…
A lot of businesses think of their website as a digital brochure. It lists the services. It shows a few photos. It has an About page, a Contact page, and maybe a blog that gets updated when someone remembers it…
At one point in time, I read a lot of business books. I started to notice, however, that most of them said the same things. They just framed their advice differently. And it made me think about when I was…
In 2007, I ran my first 100-mile race, the Leadville Trail 100, without much of a plan. I started running in the summer of 2006 after having a tough start to my 05/06 ski season due to being pretty out…
If your business is looking to attract a local audience (in any capacity), then investing some time and attention to your Google Business Profile is a potential winning tactic (and one of the best assets you can leverage to drive…
Whether you are running marathons, racing road bikes, or stopping pucks – creating a framework for your training matters. If you treat each training day as a race and don’t have a purpose for each day’s session, you’ll find yourself…
We launched a new site for one of our partners this week. Nano Fixation Inc. is a new venture here in Colorado focused on technology that helps precious materials and rare-earth minerals work more effectively as catalysts for a variety…
I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am changing about our commitment to Diversity, Equity, and Inclusion are…
Brand messaging clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow…
Scammers are getting more prevalent. Last month, I was contacted by an individual claiming to be “Mike Eldrich,” who was interested in engaging with us for a web project. He stated that he was starting an Auto Body business in…
