AUDIENCE ENGAGEMENT CYCLE ASSESSMENT
Find out how your site is actually working.
A full, multi-stage diagnostic of what’s working, what’s leaking, and what to fix first — built by the people who wrote the framework.
We’ve sat across the table from enough frustrated Founders and Executive Directors to know the pattern: your traffic’s fine, the team’s proud of the site, and somehow the phone still isn’t ringing. Nine times out of ten, the site isn’t broken — it’s just not doing its job at one of the key moments that turn a stranger into a supporter.
That’s what the Audience Engagement Cycle is built to catch. We use it on our own site, and we’ve run it on homepages from Colorado nonprofits to national brands — now we’re offering the full assessment as a standalone deliverable, no strings, no assumption you’ll hire us for the fix.
The Stages
The Audience Engagement Cycle encompasses four main phases your audience traverses as they move from being strangers to engaged stakeholders.
Attract
Know
How strangers first get to know about you
Connect
Like · Trust
Reasons for your audience to start to like and trust your organization
Bond
Try · Buy
A low-stakes “next step” offer and a clear path to “Yes!”
Inspire
Repeat · Refer
Where your stakeholders become engaged, repeat supporters and enthusiastic brand evangelists
What You actually Get
Not a checklist. A real, branded document you can hand to your board, your boss, or your business partner — plus a conversation to talk through it.
Delivered in about a week from kickoff.
- A full walkthrough of your site's homepage across all the stages of the Audience Engagement Cycle — Attract, Connect, Bond, and Inspire — to see where it's performing well and where it needs attention
- Details about what's already working, so you don't accidentally fix it
- Specific, actionable opportunities at each stage — not generic best practices
- A priority-ranked action list: what to fix first, not everything at once
- A live walkthrough call to talk through the findings together
- A branded, easy-to-share report you can hand to your board or your boss
Investment
One flat fee. No hourly surprises. No obligation to hire us for anything after.
Standard
$999
One-time diagnostic · delivered in about a week
Non-profit rate
$499
For 501(c)(3) organizations
Move forward with us on fixes within 60 days, and we’ll apply the full audit fee to your project investment. Think of the assessment as a fully refundable first step.
Ready to see what your site is really telling people?
Book your assessment and we’ll get started this week.
18+ years building sites and strategy for good people and great brands – 63 five-star Google reviews.
Ready to see what your site is really telling people?
Book your assessment and we’ll get started this week.
18+ years building sites and strategy for good people and great brands – 63 five-star Google reviews.