Too often, website design only scratches the surface. How will it look? How will the menus work? What platform will it be built on? If your website isn’t connecting with customers — if it’s not generating leads and helping you turn those leads into sales — then it doesn’t matter how the site functions. And it certainly doesn’t matter what it looks like.
“Purposeful design” is the process of building websites with your business goals in mind. And, at Relish, it’s what we’re all about.
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If you jumped into the deep end without knowing how to swim, you’d drown. So why would you redesign your website without spending time on strategy? We take the time to learn about your customers and your business—then help you build a plan that works for both of you.
Digital Strategy | Strategy first: Read how Relish produces results >
Driving traffic and generating leads should be the primary goal of both your website and your larger digital strategy. Not the only objective, of course… But certainly the main one. Don’t focus on what’s “shiny”. Focus on what moves the needle—for your team and your business.
Website Design & Development | Purposeful design: See our results-focused portfolio >
Your brand also needs to help you stand out in your competitive marketplace. We specialize in developing brands that resonate across your website, the rest of your online presence, and your marketing collateral.
Brand Development | Relish Studio Logo, Identity, and Branding Services >
It's a natural instinct to put your major marketing resources toward increasing your customer base. Acquiring new customers directly leads to helping your business grow, the core goal of most if not all marketing initiatives. Unfortunately, this focus on acquisition can easily ignore efforts to increase your online customer retention, a goal that should be just as…
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The beginning of social media marketing is regarded as 2004, the year Facebook was founded. Since then, social media marketing has vastly changed. Today, 96 percent of marketers are using social media to promote companies and it's clear that social media will keep growing through 2016. Here are the top five predicted social media trends…
As a new business owner, you've been told social media for business is critical for your success. But with all the other things on your plate, do you really need social media for your business? The short answer is yes – consider this: Nielsen reports that 80 percent of corporations are using social media to…
What if your website connected with customers? Generated leads instead of gathered dust? Looked great and got you noticed — both in the industry and in the boardroom? If you want to upgrade your website and you think our purposeful design process could help, let's have a conversation. Complete the form below and we'll be in touch.