Valen Analytics Case Study

Refreshed website, refreshing results

An advanced data and analytics provider turned to Relish to reinvigorate a tired site—and ended up renewing its relationship with customers.

The Who

Valen Analytics

Working with property and casualty insurers who are looking for modern approaches to pricing, risk selection, claims triage, and premium fraud, Valen provides data analytics to help improve underwriting profit.


Valen’s website design and content were dated—and the overall approach was too product-centric for a marketplace that had come to demand more.


Relish’s customer-focused approach to “purposeful design” was a perfect fit. A fresh and modern design complimented a website newly reorganized around customer needs.


The new site produced lifts in almost every major metric—as well as happier staff at Valen and a more satisfied customer base.

The challenge

Even though Valen’s website was already built on the WordPress content management system, Valen needed to focus on their clients’ needs, pain points, and the company’s own solution. The website was getting in the way of demonstrating how Valen’s data analytics platform worked to alleviate those pains.

The solution

Discovery and strategy sessions helped zero in on the problems Valen’s customers were having, the results that Valen could deliver, and the way to present their solution to make a connection between the two.

The results

Relish built a new website and gave Valen the tools to update it themselves, building a back-end editor for easy page layout and content creation. A tight integration with the Marketo marketing automation suite also gave Valen the ability to quickly create at will landing pages that match the new web design.

“Relish’s strong design and development background with WordPress and their knowledge of inbound marketing made them a great fit for the project.”
— Valen Analytics

The bottom line

Recent stats show traffic from the home page to the contact page is up 45%. Landing page views have nearly quadrupled, and conversion rates have risen from 12% to 17%—evidence of the power of a clear focus on the customer.