KEY—a subsidiary of another Relish client, Brightstar—is a handset accessories brand offering everything from car- and wall-chargers to screen-protection products.
The mobile accessory market is competitive to say the least, with literally thousands of brands jockeying for position. Without an attractive offering and a coherent branding and marketing strategy, KEY had no hope.
Relish developed a strategy to appeal to tech-savvy individuals seeking high-quality accessories at affordable price points—with a message that KEY has more to deliver than “just another gadget.”
A full-service project delivered branding, packaging and collateral, an ecommerce website and marketing and traffic generation services. In short, Relish gave KEY everything it needed to enter the fray.
KEY was a brand new product line entering the market in 2015. The company needed a full launch package on a very tight timeline. With an expedited schedule and an impetus to become an established player in their market by 2016, they contracted Relish to deliver it all.
Relish worked closely with KEY to create a new brand—essentially from scratch—that could compete in the mobile accessories market.
The project delivered several major deliverables: a brand that created an inclusive feel; eco-friendly packaging that leveraged clean, modern design; co-branded merchandise; marketing and sales materials to support tradeshow opportunities, dealer outreach, and sales training; and an easy-to-administrate website.
The KEY Enhanced (keyenhanced.com) website was developed on the Shopify ecommerce platform; Shopify was chosen for the ability to sell merchandise online in easy-to-administrate way.
The KEY brand and website launched on-schedule in mid-June 2015, providing a home for nearly 80 SKUs—and helping KEY products make in-roads in wireless stores nationwide.
“We were impressed with Relish Studio’s nimbleness and skillset, and they easily convinced us that they could deliver on each of the required deliverables in the necessary timeframe. There wasn’t even a competition.”— KEY
By leveraging our full suite of services to evoke a positive emotional response with discerning consumers, we’ve helped KEY advance their fledgling brand on their quest to become a market leader.