Volunteers for Outdoor Colorado (VOC) approached Relish and asked for assistance in creating a new, eCommerce website to expand their mission beyond Colorado. This new site would enable the VOC to provide resources and tools for organizations outside of the state. These resources will help them gain access to and purchase support materials that help organizations navigate the complexity and challenges of developing a volunteer corps and sustainability projects. The site needed to be easy to use, integrate CiviCore-a non-profit-focused CRM, and be able to be built upon and expanded as the organization’s business grows.
VOC recognized the power of their brand and how to leverage it’s strength to engage an expanded, diverse audience. The challenge with this project came primarily from the integration of their website with the non-profit-focused CRM system, CiviCore. Complex integrations needed to be made which required Relish to develop unique coding and website solutions to make the CRM systems function seamlessly. These integrations were critical to enable interested parties to effectively engage with the system and move through the interface smoothly.
To successfully integrate the CiviCore CRM into the site, with the necessary customization to make it work, Relish created a custom web design on the WordPress Platform to provide a pathway-driven online experience for accessing and purchasing volunteer coordination resources. We also used CiviCore’s API to integrate the CRM with the new site to enable the usage of analytics tracking, eCommerce interactions, and single-database management systems for user engagement and tracking. The complexity of these systems were designed to not interfere with the user’s experience and in fact makes everything from a user experience seamless and easy to use.
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