Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

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INSPIRE to quick revenue wins

Looking for ways to drive quick revenue wins? If you’re like most organizations, you’ll find the lowest-hanging fruit—and the quickest path to a cash infusion—comes in the INSPIRE phase of your stakeholder lifecycle. INSPIRE is the phase where you transform your contacts and clients into repeat participants in your programs, leaning on these existing relationships … Continued

Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is … Continued

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Check out Stu on the Say Less Podcast

Pretty excited to share this guest spot with Christina Shay, Founder of Luceo Creative on her new podcast, Say Less Connect More. Christina and I first connected in the fall of 2021 when she found our post about the Marketing Ecosystem. It turns out, we both live in the Boulder, Colorado area and this serendipitous … Continued

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How to Develop and Implement a Marketing Action Plan

If a genie popped out of a bottle and offered to grant you one wish, do you know what you would ask for?  For many of us, we’d leap to, “A bunch of money,” or “Unlimited free time.”  But have you considered how either of those fits into a plan that you may have for … Continued

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Investing in yourself

Historically, I have had a default setting that allows my ego to chime in and tell me, “You’re not worth it.” This shows up in a variety of ways, some more amusing than others (read: frustrating). Sometimes it manifests itself as denying myself nice things altogether (e.g. skipping out on purchases or experiences because “I … Continued

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Change your LinkedIn URL

Did you know you can change your LinkedIn URL? If you have a janky URL on LinkedIn, you can look for opportunities to make it much more user-friendly with these, easy steps: Click the “Me” icon at the top of your LinkedIn homepage Click “View Profile” On your profile page, click “Edit public profile and … Continued

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Embracing the 4-Day Work Week

I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work week a whirl. It started with an attitude shift and some intentionality around scheduling. The … Continued

You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Kindness is a virtue

Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued