10 Steps to Creating the Perfect Landing Page for Conversion Optimization

10 Steps to Creating the Perfect Landing Page for Conversion Optimization

If you engage in inbound marketing, chances are your website is at the core of your efforts. More specifically, you will likely build a variety of landing pages on which your visitors land. Ideally, these landing pages are centered around a lead-generating form that helps you capture interested visitors and nurture them toward becoming customers. But […]

Inbound Marketing Tips and Tricks to Build a Loyal Marketing Base

Inbound marketing tips and ticks don't have to be as difficult as a skateboard kickflip move.

Online marketing continues to get more and more competitive.  No longer do salesman have to flip through the phone book and make cold calls to random clients.  Now marketing is exponentially more focused and sophisticated.  Still the old outbound marketing techniques of mass email and banner ads are failing.  New techniques of inbound marketing are […]

9 Invaluable Website Tools to Help You Drive Conversions

Tools to drive conversions

Getting potential customers in and through your sales funnel is crucial to succeed in today’s business environment. Lead generation tactics allow you to capture the information of interested members within your targeted audience, while nurturing techniques guides those leads through the sales funnel and nudges them toward becoming customers. To inexperienced marketers, both of those […]

7 Ways to Tell When a “Marketing Solution” is a Scam

How to tell when a marketing solution is a scam.

Increasingly, businesses of all sizes are beginning to understand the need for effective marketing. But unfortunately, that recognition of need does not always come with an in-depth understanding of the industry, and some services are taking advantage of that gap. If someone is trying to sell you their marketing solution, you need to make sure […]

How to Convert Traffic to Customers Using Inbound Lead Nurturing

Inbound Lead Nurturing is like watering a plant.

  A website is a great marketing tool. In fact, it should be at the center of your attempts to attract attention to your brand. But if your marketing efforts stop there, even the best website won’t make a difference. Many marketers use web traffic as a core KPI in determining their marketing efforts. But […]

Why You Need Inbound Marketing in 2016

Think! Why you need inbound marketing in 2016.

Inbound marketing, the art of attracting customers, is no longer optional. It has become a core part of a healthy marketing plan because direct approaches don’t work as well on the Internet. Oftentimes, advertisements are completely ignored or cause a user to immediately hit the back button. This is why you need inbound marketing to […]

Storytelling to Lure the Customer In

Lure Customers in with Storytelling

The purpose of inbound marketing is to create magnetism around your brand. Generally, companies trying to do this spread various kinds of content and advertisements across different mediums. However, while you want your branding to stay consistent across all these mediums, the execution has to be organic to the respective format the content or ad […]

Match Your Inbound Marketing Content to Your SaaS Marketing Strategy

Inbound Marketing Strategy for Saas Marketing

The goal of 85 percent of content marketing campaigns is to generate leads, but your content assets aren’t one-size-fits-all. Your prospective leads travel through multiple stages during their buyer’s journey, and in some cases they have completed 70 percent of that journey before they interact with you directly. Read on for how to optimize your […]

From Attracting to Converting: How to Convert Leads Into Customers

Attract leads into customers through inbound marketing

You’re already an inbound marketing believer, and you understand today’s consumers look for brands they can connect with and trust, since they’re discerning about the content they consume online and leery of unsolicited advertising. You know inbound marketing is the best way to establish your brand as an industry leader, expand your market share, and […]

How Content Marketing Can Increase Traffic on Mobile Devices

Generate great mobile content to impress your customers

Google search rankings now have an increased focus on useful content. In addition, a majority of Internet use now takes place on mobile devices. By providing your audience with great content optimized for viewing on every platform (mobile and desktop), you can better your search engine placement, convert more prospects into customers and grow your […]