Google warned us recently that there are some big changes coming in 2025 (some would suggest that they are already being rolled out) that will affect search and how brands get found in the new year.
With the move to leveraging AI and users’ behaviors, Google continues to explore this area of technology to deliver more accurate information.
Where we once made gains through content creation and keyword focus, we expect significant adjustments to be required in our search engine optimization strategy in the future to continue driving engagement.
You’ll hear a lot about “branded search” in the coming months, with a focus on delivering value tied to your brand to gain influence and capture audience attention.
This will fundamentally change the way that content is delivered, and there’s still a lot to be learned when it comes to how to capitalize on these new trends.
We’re working hard to stay on top of these trends, and I’d expect a renewed focus on paid search, gated content, and leveraging “known” traffic opportunities coming down the pike to stay relevant in the new year.
Big changes are coming—don’t get left behind. Drop us a line and stay ahead of what’s next in SEO.
