Growing your business - Investment for growth

How to Make Money Easily – Stop Making it Hard

“The easiest way to make money.” I see these types of posts all the time. They usually lead to a list of things to do: Create a LinkedIn profile Write a book. Sell the book for money. Blah. Blah. Blah. You know the REAL easiest way to make money? Stop making it hard. When you … Continued

Word of mouth isn’t a strategy

When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is often seen … Continued

A man sitting at the top of the mountain and raising his arm to celebrate.

Moving the Goalpost: Remember to Celebrate

“Transformation happens in the speaking of the transformation.” This was one of many takeaways from a coaching session last week. It’s been my experience that entrepreneurs and business leaders have a tendency to move the goalpost. Using a football metaphor, we get to the 5-yard line and then up the measure of success. “I am … Continued

A man standing in a wooden platform at shoreline.

The Power of Being Present

I love #movingmeetings. Though our get-together wasn’t an official “meeting” (and was long overdue), I’ll count the fun hike in the clouds with Jeff Kinsey last night as a moving meeting. See, Jeff is not only a good friend but a fantastic, intuitive #coach who helps people work through some of their toughest challenges to … Continued

A chess move to defeat opponent.

Your Superpower Can Also Be Your Kryptonite

Big moves can be scary. I have definitely experienced the fear associated with “trying to get it right” all the time which produces a full stop in the decision-making process (paralysis), overplanning (manufactured paralysis), or delays that result in missed opportunities (effective paralysis). I worked with a client last year who was stuck. She came … Continued

I had the pleasure of working with small business owners in a Marketing Quickstart series put together by the Boulder Small Business Development Center.

Teach to become an expert – SBDC Marketing Quickstart

Recently, a reminder came up in my social feed. I was reminded that last year, I had the pleasure of working with Suzi Bahnsen, Rachel Garcia, and a crew of eager #smallbusiness owners in a #Marketing Quickstart series put together by the Boulder Small Business Development Center. That engagement was rewarding and inspiring as I … Continued

A woman using her phone for social media

The Connecting Power of Comments

Want to give someone a real boost on social media? Get real with your interaction/engagement. Views and likes are nice but what can really help someone out is a heartfelt comment. Not only does taking the time to post a comment help with most social algorithms (from what we know about how they work), it … Continued

kid standing infront of a mural

INSPIRE to quick revenue wins

Looking for ways to drive quick revenue wins? If you’re like most organizations, you’ll find the lowest-hanging fruit—and the quickest path to a cash infusion—comes in the INSPIRE phase of your stakeholder lifecycle. INSPIRE is the phase where you transform your contacts and clients into repeat participants in your programs, leaning on these existing relationships … Continued

Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Strategy Videos from the Relish YouTube Channel