You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Kindness is a virtue

Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued

six sticky notes on a board

Who Not How

If you knew you had 7 more years on earth, what would you do? 7 months? 7 days? You would probably try to maximize the time you could spend with those you love, doing things you love, creating something of lasting value, right? So why not try to rid yourself of the items on your … Continued

You Don’t Need Another Tool

Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued

A father and son doing a fist-bump

The Secret Formula That Builds Stronger Relationships

You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders, your customers, or your champions. Creating a consistent and long-term relationship makes it easier for … Continued

A mailbox with stand.

Spring Cleaning Works For Your Mailing Lists Too!

Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued

Lead Your Stakeholders “Down the Rabbit Hole”

We’ve all heard the phrase, “down the rabbit hole”, and understand its meaning to be, “heading deeper into the unknown to see where that exploration takes you”. A rabbit hole is an entry point – a place to begin a journey – and for your business, can be an effective entry point to increase stakeholder … Continued

The “Supposed To” Trap

The “Supposed To” Trap

Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued

An empty road surrounded by trees with fog.

On a road to nowhere

Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued

Cross the Finish Line

Improve Donation Conversion with a Value Proposition Statement

Want to improve your donation conversions? Experience demonstrates that, for many organizations, adding some copy to your donation pages can improve your conversion rates. You see, unlike for-profit organizations, nonprofits have to battle friction throughout the donation process. The donor has to not only decide whether to give to your organization (rather than a different … Continued