I had the pleasure of working with small business owners in a Marketing Quickstart series put together by the Boulder Small Business Development Center.

Teach to become an expert – SBDC Marketing Quickstart

Recently, a reminder came up in my social feed. I was reminded that last year, I had the pleasure of working with Suzi Bahnsen, Rachel Garcia, and a crew of eager #smallbusiness owners in a #Marketing Quickstart series put together by the Boulder Small Business Development Center. That engagement was rewarding and inspiring as I … Continued

A woman using her phone for social media

The Connecting Power of Comments

Want to give someone a real boost on social media? Get real with your interaction/engagement. Views and likes are nice but what can really help someone out is a heartfelt comment. Not only does taking the time to post a comment help with most social algorithms (from what we know about how they work), it … Continued

kid standing infront of a mural

INSPIRE to quick revenue wins

Looking for ways to drive quick revenue wins? If you’re like most organizations, you’ll find the lowest-hanging fruit—and the quickest path to a cash infusion—comes in the INSPIRE phase of your stakeholder lifecycle. INSPIRE is the phase where you transform your contacts and clients into repeat participants in your programs, leaning on these existing relationships … Continued

Free Kittens

Free kittens. . . . . . Sometimes brevity produces the best results. Are you over-thinking how you present what you are selling? Copywriters and marketers love coming up with clever copy. But sometimes, you just need to cut to the chase. Clear messaging is often way more effective than clever messaging. How can you … Continued

Word of mouth isn’t a strategy

When asked about leadership and sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture these word-of-mouth opportunities,” I usually get blank stares. See, “word of mouth” is … Continued

You can’t make BS promises and expect to create a lasting relationship with customers

Don’t build your relationships on lies

I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the door can be a challenge. But let’s not build a relationship on complete BS. When … Continued

Kindness is a virtue

Who has been kind to you in your professional life? Could be a boss, co-worker, mentor… maybe even a stranger. I have been fortunate to have been the recipient of many kindnesses throughout my professional journey. Townsend Wardlaw would encourage me to pivot my thinking to express these as opportunities I *created*. This is why … Continued

six sticky notes on a board

Who Not How

If you knew you had 7 more years on earth, what would you do? 7 months? 7 days? You would probably try to maximize the time you could spend with those you love, doing things you love, creating something of lasting value, right? So why not try to rid yourself of the items on your … Continued

You Don’t Need Another Tool

Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued

A father and son doing a fist-bump

The Secret Formula That Builds Stronger Relationships

You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders, your customers, or your champions. Creating a consistent and long-term relationship makes it easier for … Continued