Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are…
If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or…
Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen…
One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them.…
All marketing materials are designed for one thing. To get your customers to take action. Whether that’s as simple as presenting a link on which to click or more complex like convincing someone to purchase an expensive product or service…
