Here’s some hard truth this morning: You don’t need another tool. Did you catch that? You. Don’t. Need. Another. Tool. Look, we all love dreaming about the success that will come from a new sales funnel platform, or an email automation tool, or some other new widget that promises to deliver results “in 30 days … Continued
You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders, your customers, or your champions. Creating a consistent and long-term relationship makes it easier for … Continued
Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued
We’ve all heard the phrase, “down the rabbit hole”, and understand its meaning to be, “heading deeper into the unknown to see where that exploration takes you”. A rabbit hole is an entry point – a place to begin a journey – and for your business, can be an effective entry point to increase stakeholder … Continued
Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued
Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued
Want to improve your donation conversions? Experience demonstrates that, for many organizations, adding some copy to your donation pages can improve your conversion rates. You see, unlike for-profit organizations, nonprofits have to battle friction throughout the donation process. The donor has to not only decide whether to give to your organization (rather than a different … Continued
We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued
Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued
If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued
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