A statue of a person with broken wing

Stakeholders Don’t Expect You To Be Perfect

We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued

A man recreating a frame using his hand.

Framing The “Donation Conversation”

Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued

A chess board with one bishop left standing.

Want better email engagement? Stick to one thing.

If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued

Happy Data Analysts

A Game-Changing Tool for Your Website

If you’ve ever tried to make sense of Google Analytics, you’ll surely agree: It offers a lot of power, but it’s hard to harness that power unless you’re truly an expert. Chief among our complaints—and probably yours—is that Analytics lacks an intuitive, visual way to see how someone moves around your site. Microsoft saw an … Continued

Hands reaching for one another

What you can learn from a Canadian comedy troupe

Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen KITH, do yourself a favor and get your head crushed.) Well, today when I was … Continued

Red and blue arrow signs surrounded by trees.

Get Off Your Soapbox Already

One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place … Continued

Lightning over city

Subject Lines – Strike Like a Bolt of Lightning

“I was struck by lightning.” Those were the first words my ex-girlfriend said to me when we ran into each other 20+ years after high school. She definitely had my attention. One. Hundred. Percent. See, that’s the power of a great headline. It hooks you in and leaves you begging for more. The best headlines … Continued

Jigsaw puzzle

5 Things Every Website Needs

Websites serve a variety of purposes. From working as a calling card that lets people know more about you and what your organization offers to a full-fledged information resource where you can establish credibility and provide information for people, to a working revenue center where you provide eCommerce and transactional functionality for your audience – … Continued

Bullhorn

What’s Your Call To Action?: The Good, The Bad, The Absurd (And why those can really work)

All marketing materials are designed for one thing. To get your customers to take action. Whether that’s as simple as presenting a link on which to click or more complex like convincing someone to purchase an expensive product or service – your marketing won’t amount to anything unless your customers take the next step. The … Continued

10 Steps to Creating the Perfect Landing Page for Conversion Optimization

If you engage in inbound marketing, chances are your website is at the core of your efforts. More specifically, you will likely build a variety of landing pages on which your visitors land. Ideally, these landing pages are centered around a lead-generating form that helps you capture interested visitors and nurture them toward becoming customers. But … Continued

Strategy Videos from the Relish YouTube Channel