Altitude Law (formerly Hindman Sanchez Law) is a Denver based law firm specializing in Community Association and HomeOwners’ Association (HOA) legal services and education. The firm is well known for its culture of fun, friendliness, and an eagerness to help. They provide a large volume of historical information and educational materials on their site to help navigate a variety of HOA problems and challenges that can arise. Altitude is well known for its community outreach and engagement through educational workshops and training.They already had decent search engine results placement but were eager to do a rebranding that reflected their culture and personality and incorporate a more modern look and feel on their site.
Altitude Law needed a new site, and with a rapidly approaching deadline to rename their business and needed it quickly. Altitude approached Relish to assist them in making their website easier to navigate and to improve the educational engagement opportunities for their target audience. The overall goal was to ensure that the wealth of information and resources they had developed over the course of their tenure was easily accessible. The firm also wanted to rebrand so that their clients felt the fun and eagerness to help that is present in the office but was not reflected in their original site.
Relish commenced with a deep exploration of Altitude Law’s audience, culture, and wealth of assets to produce a variety of design options for their new site. The WordPress-based integration needed to focus on fun, be friendly and accessible, and showcase not only the positivity associated with the firm but create improved organization and content design to engage with their target audiences. Being a law firm for HOA organizations, the site needed to allow individuals without a legal background to quickly find the resources needed for their HOA situations. Relish sourced photography and bright colors to help reinforce the story and deliver a truly unique website experience-when compared to other law firms.
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