Brightstar Accessories Group
Brightstar serves 200 mobile network operators, 40,000 retailers, and 15,000 enterprise customers around the world—distributing wireless products, helping businesses promote and sell accessories, recycling product, and even offering protection, replacement, trade-in and financing services.
As wireless products and services require more and more technical knowledge to sell them, a new kind of sales person is needed: one who can stay on top of current trends and advise customers instead of blindly recommending one-size-fits-all products.
Relish combined a content management system with ecommerce options in a password-protected site that helped mobile accessory sales staff test-drive free products as a reward for completing training.
Sales staff grew much more knowledgeable about their offering. The Relish solution was an astounding success, helping drive a .44 lift in mobile accessory attachment rate.