Nearly 2xwebsite traffic, year over year
OVERVIEW
Seniors Resource Center is a Colorado nonprofit that provides care and services for older adults. Its website is the front door for new clients, donors, and staff – and that front door was sticking. The old site was outdated, clunky on phones, and hard to navigate. As a result, SRC was hard to find in search and even harder to say yes to. So SRC asked Relish for a website redesign that would get found and reflect the quality of care its team delivers every day.
CHALLENGES
SRC was moving to a new domain name – a great way to lose your search rankings if nobody’s watching. On top of that, years of content had to move to WordPress, and much of it no longer served anyone. So we helped SRC cut the legacy content. We also coached their team to write in a friendlier, better-organized way.
SOLUTION
As always, we started with nonprofit marketing strategy. First, we studied how visitors actually used the old site and how SRC’s audiences search for information. That research led to a leaner site with far fewer pages. Now clients, donors, and job seekers each get a clear path. In addition, SRC’s team can update content themselves – no developer required. Finally, we refreshed the look and feel to match the quality of care SRC provides.
RESULTS
The new site nearly doubled SRC’s website traffic year over year. SEO performance improved across the board, and stakeholders loved it. Most importantly, SRC finally has a website it’s proud to share. (For another health-focused nonprofit, see PrimeHealth+.)
