Whether you are running marathons, racing road bikes, or stopping pucks – creating a framework for your training matters.
If you treat each training day as a race and don’t have a purpose for each day’s session, you’ll find yourself plateauing quickly – leading to discouragement, boredom, and fatigue.
When I hit the ice, I have a goal in mind. Better puck tracking. Improved recovery to the post. Controlling the puck. I try to focus on practicing one or two items per session vs. trying to master “all the things” at once.
When I ran marathons and ultras (and raced road bikes), each day had a focus in mind. Mondays were usually easy efforts. Tuesdays are focused on speed work or sprints. Wednesday was devoted to longer interval work. Etc.
Instead of trying to build top-end speed AND endurance at once, each day was tailored to work on a single facet of the sport. And gains were made.
The same can be said about your marketing.
When you haven’t identified your motivations (your “why”) and tackle your marketing without a plan, people notice (or don’t notice YOU, as the case may be). Trying to appeal to everyone all the time is a recipe for disaster. Marketing without a plan is rarely effective.
That’s why we developed the Relish GPS: Growth and Purpose Strategy.
This program will take you from confusion to clarity with your marketing and craft a roadmap that helps you get where you are trying to go – so you can do more of what you love most (working with great clients on gigs that fuel your mission). Or just riding your bike.
Need a plan without a months-long engagement? Our Growth and Purpose Strategy (GPS) delivers one in 2–3 weeks.
If you’re ready to stop treating your marketing like a guessing game and start training with purpose, we’d love to help build your roadmap. You can kick things off by dropping us a line — let’s get you moving in the right direction.
