Here’s a great piece of advice you can put to practice TODAY from Donald Miller‘s treasure trove of great advice:
Re-title your Case Studies.
No one wants to read a “White Paper” or a “Case Study”. When creating materials like these to engage and illuminate your prospects and provide value to your audience, simply re-title your content to describe the benefit.
Instead of “Case Study: [Client Name Here]“, simply change that title to “How [Client Name] tripled her case inquiries in 60 days.”
It’s the same content, just with an up-front reason for someone to actually read it.
I’m putting this on my list of things to fix today!