Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about crafting your value proposition, a key component of your marketing message that communicates the unique value you provide to your customers. Your value proposition should answer…
Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about identifying your competitive advantage, a key factor in standing out from your competition and attracting customers. Your competitive advantage is what sets you apart from…
Welcome to the conducting market research part of our Small Businesses Marketing Guide! In this section, we’ll talk about the importance of conducting market research and how it can help you better understand your target audience and develop effective marketing…
Big moves can be scary. I have definitely experienced the fear associated with “trying to get it right” all the time which produces a full stop in the decision-making process (paralysis), overplanning (manufactured paralysis), or delays that result in missed…
I’ve been experimenting with the concept of the #fourdayworkweek over the past several months and definitely have not yet nailed it. Working “all the time” is one of the curses of #entrepreneurlife but I have been giving the 4-day work…
I just received an email from a company claiming to work with Neil Patel and suggesting that they could produce “just as many leads” as they create for his business. C’mon, guys. I get it. Getting your foot in the…
I’m learning Spanish. Spanish is the second most used language in almost every state in the U.S. And the number of people who speak it in the U.S. is growing—especially here in Colorado. So every day, I spend at least…
Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did…
You can hear it in almost every podcast episode I’ve recorded and every piece of advice I give—the best way to succeed with your organization is to focus on nurturing your relationships. Doesn’t matter whether you’re thinking about your stakeholders,…
We’ve all heard the phrase, “down the rabbit hole”, and understand its meaning to be, “heading deeper into the unknown to see where that exploration takes you”. A rabbit hole is an entry point – a place to begin a…
