I had someone get upset with me the other day.
They sent me a cold email to which I didn’t respond.
The service they provide wasn’t anywhere close to anything I might have needed. It was clearly just spam, so I ignored it.
And, apparently, that didn’t sit well with them.
I found that approach to be actually quite amusing but it reminded me of something that I talk a lot about with clients.
Marketing is all about relationship-building.
And just like rushing up to the first attractive person you see and asking them to marry you rarely works, one should put in some time up-front with prospects before rushing to pitch them services.
Be inquisitive. Be curious. Be patient.
Find out if I actually AM a candidate for your offering before pitching me an offer.
If you get to know your prospects a bit, you might discover that even though they aren’t interested, they might know someone who could be.
Getting mad at them for not responding to your marriage proposal is just silly.
