Marketing has always been complicated. These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation… It’s no wonder if you feel frustrated with trying to get the word…
Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen…
Have you given up on email as a mechanism to drive engagements? If so, you might want to rethink that approach. We know it can be frustrating to feel that you aren’t seeing any response to your emails. You feel…
Remember Finding Nemo? Much like in the movie, Marlin wasn’t going to find his son by staying close to home. He needed to go out to where Nemo was in order to reconnect. Unfortunately for him, he had no idea…
Recently, we had a client reach out to get some ideas on ways in which they could improve their marketing performance (specifically in relation to their website). Here was my response of recommended activities that are rooted squarely in the…
Has this happened to you? You are in conversation and someone asks about your non-profit organization’s mission or about donations. But as soon as you start speaking, all that falls out of your mouth is gobbledygook. Sometimes when we are…
I got my first ride on a KTM motorcycle with a Rekluse clutch the other day. My initial thought was, “This thing is amazing. It’s like cheating.” This isn’t the first time I have had this type of reaction to…
I’ve started to give myself little pats on the back throughout the day. This started as an exercise recommended by my buddy, Aaron Wrixon (who is an amazing and talented writer so if you are looking for help getting your…
“Could posting to LinkedIn multiple times per day actually hurt performance?” This was the question running through my mind earlier this week when I had a second idea of the day I wanted to share. So I reached out to…
I certainly don’t think that I am as smart as Steve Jobs was. But I do know that I don’t necessarily agree with him when he said this: “Quality is more important than quantity. One home run is much…
