If you knew you had 7 more years on earth, what would you do? 7 months? 7 days? You would probably try to maximize the time you could spend with those you love, doing things you love, creating something of lasting value, right? So why not try to rid yourself of the items on your … Continued
Missing goals is a drag. From business, to personal, to physical… I have missed a LOT of goals I have set for myself over the years. Some of these misses stemmed from setting unreasonable goals in the first place. (Did I really expect to run 100 miles without the guidance from a coach the first … Continued
Every organization should be focused on the bottom line when looking at investment in marketing. Purpose-driven companies are no exception. Because they put so much effort into creating with intention, leaders of these organizations want to see their efforts reflected through a solid, measurable return on their marketing investment. Makes sense, right? Unfortunately, marketing often … Continued
Ever heard of “Inbox Zero?” It’s that magical, mythical place where you have no—that’s right, ZERO—emails in your inbox. I really don’t remember the last time I achieved it. But here’s the secret—I don’t really care. For a long time, Inbox Zero was my only metric for good email management. But to get there I … Continued
Out with the old, in with the new. To grow beautiful, new flowers you have to get rid of all of the old dead plants left over from the winter. Even if you are like us and don’t start Spring Cleaning till July, it’s always better late than never. Things are constantly growing, new opportunities … Continued
Let’s face it, plenty of businesses get by just winging it when it comes to strategy. If you really want your organization to take off, it’s probably worth investing some time and effort working on your business. With limited time and resources, however, where should you start to really recognize the most bang for your … Continued
Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued
Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued
We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued
Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued
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