Typing and telling a story

How to tell your story

I thought my story was a snore. And with an upcoming guest appearance on a podcast looming, I was anxious. The host’s first question is always, “So, what’s your story?” Fortunately, I have a guide, the talented and helpful Townsend Wardlaw to help me figure things out. His first piece of wisdom: This is friggin’ … Continued

Baseball player getting a hit

Steve Jobs’ take on home runs doesn’t jive

  I certainly don’t think that I am as smart as Steve Jobs was. But I do know that I don’t necessarily agree with him when he said this: “Quality is more important than quantity. One home run is much better than two doubles.” First of all, well… a home run can be better than … Continued

Woman walking up stairs

Do more of what’s already working

I’ll admit it. I have a tendency to chase shiny things. New opportunities, exciting developments, that “great idea” that just popped into my head… Having spoken with hundreds of other entrepreneurs and visionaries, I know I’m not alone. But the real rocket fuel for most businesses is staring you right in the face. Do more … Continued

Helping hands and relationship building

Marketing is just relationship-building

One of the things that bring me the most joy is helping people make connections. That’s probably why I ended up in marketing. You see, done well (and from a place of authenticity), marketing is really just a set of activities through which one can foster and build relationships. And who doesn’t want to have … Continued

Man handing out a flier

Get creative with content distribution

I was riding bikes with a friend recently who has a coaching program. She’s SUPER talented and has a good (and growing) client and user base and is interested in reaching more people to help them become better bike riders so they can enjoy the sport even more. She has an event coming up in … Continued

Number one - hand pointing up

One Thing – Email Marketing Tip That Works

Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence for our audience. We fretted over the tone, mix of materials, how to work in … Continued

Hashtag sign

Hashtags and LinkedIn: A How-to

In 2018, LinkedIn introduced the ability for users to leverage hashtags to better navigate and categorize the content. Since then it has become easier to search and find relevant and informative materials on the platform. However, without a proper understanding of hashtags and their use, your posts could wind up lost in a sea of … Continued

Mid-stream cairn

Pro Tip: When to Pitch in a Webinar

Webinars are all the rage. And for good reason… when executed well, they can be a fantastic way to get your audience on board with the solutions you provide to help improve their lives and deliver valuable resources to set you up as a genuine thought leader. You may have created a couple of great … Continued

Hourglass

What Am I Supposed to Be Doing?

Several times a day, I find myself asking the question, “What am I supposed to be doing right now?” This stems from an approach to booking out my time in which my activities are thoughtful and pre-planned. No more wishy-washiness with my schedule. I have been trying to leverage this approach for a few months … Continued

Measuring Performance - Garmin Sports Watch

KPI Cadence: How often should performance be measured?

I was running with a friend recently and my GPS watch beeped, signaling we had completed another segment of our journey. “That wasn’t a mile, was it? Seems WAY too early for that.” “Nope,” I replied. “I have it yell at me every half-mile.” See, another good friend of mine (and vastly more talented runner … Continued