Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence…
Webinars are all the rage. And for good reason… when executed well, they can be a fantastic way to get your audience on board with the solutions you provide to help improve their lives and deliver valuable resources to set…
Several times a day, I find myself asking the question, “What am I supposed to be doing right now?” This stems from an approach to booking out my time in which my activities are thoughtful and pre-planned. No more wishy-washiness…
I was running with a friend recently and my GPS watch beeped, signaling we had completed another segment of our journey. “That wasn’t a mile, was it? Seems WAY too early for that.” “Nope,” I replied. “I have it yell…
Creating a differentiation statement (or value proposition) for your business can be a real bear. Figuring out how to tell the story of your business and what makes it better, more attractive, or more beneficial than all the other people…
All marketing materials are designed for one thing. To get your customers to take action. Whether that’s as simple as presenting a link on which to click or more complex like convincing someone to purchase an expensive product or service…
Remember The Field of Dreams? This 1989 fantasy movie featured an Iowa corn farmer who heard voices in his head telling him to construct a baseball stadium. He obliged and the players banned for cheating in the 1919 World Series…
For any non-profit organization, the ultimate goal is for your website to maximize donations. However, putting up a “donate now” link just isn’t going to cut it. Like any actionable website component, it’s important to optimize your donation buttons to…
As humans, we like big wins. They make us feel like we’re doing something important and really fire up our pleasure centers. Everyone loves a home run. But there’s a LOT to be said for the power of a bunch…
Email newsletters and social media are a digital marketer’s bread and butter, but recently chat apps like WhatsApp and Facebook Messenger have been getting increasingly popular for engaging with customers. Of the hundreds of messaging apps available, the leader, hands…
