Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Open lock

Why’s The Lock Icon On My Site Open?

Whenever we are working with a nonprofit or business one of the first things that we look at when we are doing a site audit is whether or not you have an open or closed lock icon by your web address. It might seem trivial but this open or closed lock is a quick and … Continued

Microphone for podcast

So you want to start a podcast

Congratulations! You are embarking on an adventure that is certainly going to take you more time, and net you WAY less revenue than you could have ever expected. But it’s REALLY rewarding in other ways! When I started Relish This back in September 2020, I did so with the encouragement of Dean Jackson, host of … Continued

Fish swimming in ocean

Finding Nemo: Lessons on Where to Look for What You Want

Remember Finding Nemo? Much like in the movie, Marlin wasn’t going to find his son by staying close to home. He needed to go out to where Nemo was in order to reconnect. Unfortunately for him, he had no idea where he needed to go and had to discover clues along the way. For you … Continued

Jigsaw puzzle

5 Things Every Website Needs

Websites serve a variety of purposes. From working as a calling card that lets people know more about you and what your organization offers to a full-fledged information resource where you can establish credibility and provide information for people, to a working revenue center where you provide eCommerce and transactional functionality for your audience – … Continued

Piggy bank

Cover Your Acquisition Costs Through Recurring Donations

What’s your strategy to create ongoing engagements with donors? I recently had a great conversation with Tim Sarrantonio from Neon One during which he mentioned that nonprofit research data suggest that it typically costs $1.25 to bring in that first $1 in donations. That means that more work needs to be done to turn that … Continued

Person staning near pillars

Your Organization Is Only As Strong As Its Pillars

I recently did an interview with a nonprofit organization here in Colorado and we discussed how to build solid organizational and stakeholder partnerships. One of the problems they identified was their need to mobilize a LOT of volunteers, supporters, and business partnerships in order to succeed. They have done some outreach but need to figure … Continued

Athlete climbing stairs

Process for accelerated growth: A site analysis

Recently, we had a client reach out to get some ideas on ways in which they could improve their marketing performance (specifically in relation to their website). Here was my response of recommended activities that are rooted squarely in the Audience Engagement Cycle framework: 80/20 analysis: Let’s find the money. Who are your best clients? … Continued

People looking at art

The Art of Tangential Targeting

I recently had a conversation with a nonprofit leader around the challenge of rallying support for her cause. One of her struggles is around the challenge of audience growth and expanding her reach. Her nonprofit is focused on a very unique issue in a “noisy” space – getting her message out to the right people … Continued

Climber facing a difficult challenge

Here’s a Hard Truth, Your Website Isn’t For You

Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is the first step to help you focus your message and design. Ideally, your website needs … Continued

Man painting ancient ruins

When’s the last time your site went to the doctor?

When’s the last time your site had a checkup?  With the beginning of a new cycle, (and since it feels like a lot longer than that since we’ve provided you with an actual offer), we thought it was high time to provide an opportunity for you to take your marketing to the next level. No … Continued