Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Jigsaw puzzle

5 Things Every Website Needs

Websites serve a variety of purposes. From working as a calling card that lets people know more about you and what your organization offers to a full-fledged information resource where you can establish credibility and provide information for people, to a working revenue center where you provide eCommerce and transactional functionality for your audience – … Continued

Piggy bank

Cover Your Acquisition Costs Through Recurring Donations

What’s your strategy to create ongoing engagements with donors? I recently had a great conversation with Tim Sarrantonio from Neon One during which he mentioned that nonprofit research data suggest that it typically costs $1.25 to bring in that first $1 in donations. That means that more work needs to be done to turn that … Continued

Person staning near pillars

Your Organization Is Only As Strong As Its Pillars

I recently did an interview with a nonprofit organization here in Colorado and we discussed how to build solid organizational and stakeholder partnerships. One of the problems they identified was their need to mobilize a LOT of volunteers, supporters, and business partnerships in order to succeed. They have done some outreach but need to figure … Continued

Athlete climbing stairs

Process for accelerated growth: A site analysis

Recently, we had a client reach out to get some ideas on ways in which they could improve their marketing performance (specifically in relation to their website). Here was my response of recommended activities that are rooted squarely in the Audience Engagement Cycle framework: 80/20 analysis: Let’s find the money. Who are your best clients? … Continued

People looking at art

The Art of Tangential Targeting

I recently had a conversation with a nonprofit leader around the challenge of rallying support for her cause. One of her struggles is around the challenge of audience growth and expanding her reach. Her nonprofit is focused on a very unique issue in a “noisy” space – getting her message out to the right people … Continued

Climber facing a difficult challenge

Here’s a Hard Truth, Your Website Isn’t For You

Is your site dialed in to appeal to your ideal audience? Much like a good email or marketing campaign, you need to consider your audience when creating your site to ensure that it really connects. Understanding your audience persona is the first step to help you focus your message and design. Ideally, your website needs … Continued

Man painting ancient ruins

When’s the last time your site went to the doctor?

When’s the last time your site had a checkup?  With the beginning of a new cycle, (and since it feels like a lot longer than that since we’ve provided you with an actual offer), we thought it was high time to provide an opportunity for you to take your marketing to the next level. No … Continued

Table set up for interview

Be A Maven

  Could lifting someone else up to help you thrive? I was chatting yesterday with a career coach who is trying to reach more people to help with career advancement. She’s active on LinkedIn, is starting to post to some other social platforms, and has a site, but isn’t getting the level of traction she … Continued

Holding hands with gratitude

Start with Gratitude

Rallying around a season of #giving like the holidays is a wonderful thing. It brings us all together to raise awareness and inspire #action. And if you know me, you know I love action. But what about the rest of the year? How can we create this kind of thrust and positivity every day? I … Continued

Lightbulb in sand

Create A Strong Purpose Framework With This 15 Word Exercise

Has this happened to you? You are in conversation and someone asks about your non-profit organization’s mission or about donations. But as soon as you start speaking, all that falls out of your mouth is gobbledygook. Sometimes when we are passionate about what we are working on and believe in, we can get so excited … Continued