Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Get Found Online - Map

Be the Neighborhood Darling: Local SEO for Nonprofits (and ANY Business)

One of the biggest challenges nonprofits face is standing out from the crowd. While historically two thirds of all giving comes from individuals, that doesn’t mean that your neighbor is going to give to your organization. A huge percentage of those dollars end up going to the big guys – the Red Cross, Salvation Army, … Continued

Responsive Design across a variety of digital devices

Optimizing for Mobile: The (No Longer) New Web Experience

One of the challenges we see time and time again – particularly with small business and nonprofit-sector sites – is a continued lack of attention spent to mobile optimization. Nearly 5 years after Google rolled out Mobilegeddon – the algorithm change that recommended all sites be revamped to be “mobile friendly” – we continue to … Continued

Working on email on laptop and phone

Get Past the Nonprofit Marketing Catch-22: Take Advantage of Existing Assets Using Email Automation

For many nonprofits (and small businesses in general), the marketing budget – or lack thereof – is a bit of a catch-22. An organization can’t grow without a sustained marketing effort (and corresponding budget), but at the same time many NGOs can’t afford the tools and people to enable this growth. So, what to do? … Continued

Tech Team Working on SEO

SEO Tips for Non-Profits: Why targeting long-tail keywords should be part of your plan

Optimizing your content around popular keywords can help your non-profit get found more easily and help bring in new volunteers, champions, and donors to your cause. It will also help those who use your services to easily get connected. In this post, we’ll take a look at a particular type of keywords: long-tail keywords. These … Continued

WordPress Security Basics to Keep Your Site Safe

“Companies spend millions of dollars on firewalls, encryption, and secure access devices and it’s money wasted because none of these measures address the weakest link in the security chain: the people who use, administer, operate and account for computer systems that contain protected information. ” Kevin Mitnick, Security researcher, notable hacker Security is a myth, … Continued

Tightrope

Walking a Political Tightrope: Environmental Activism in a Partisan Age

This morning, we had the opportunity to join a discussion as part of the Steering Committee for the Colorado Outdoor Business Alliance wherein we talked through how COBA should engage with – and attempt to influence – members of Congress to take action to help protect our environment. With climate change becoming an ever-increasingly partisan … Continued

The transition from horse-powered travel to the automobile in NYC 1900-1913

Challenges Are Opportunities

As you are certainly well-aware, we are pretty passionate about technology and the environment over here at Relish, so when we came across this recent article about some of the upcoming infrastructure and lifestyle challenges our metropolitan areas will face as we move to integrate electric and autonomous vehicles into our systems, our interest was … Continued

Thumbs Down - Jean-Leon Gerome Pollice Verso

Get to the Deal-breakers Early – The Art of Qualification

Recently, I had the opportunity (and distinct pleasure) of being called upon for some advice. A friend of mine had been approached with an opportunity to do some work on the side while she continued to grow her startup business. Some other matters complicated (and made more emotional) the decision with thoughts of family, friends, … Continued

Benjamin Franklin Portrait

Ben Franklin’s Thirteen Virtues Challenge

Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his virtues in an attempt to arrive at “moral perfection” and you can use his methodology to craft your own challenge to enable growth, wellbeing, and … Continued

Advice from the Entrepreneurial Front Lines: Hand It Off

If you aren’t good at it, and don’t enjoy doing it, then get someone else to do it. “Man, I suck at this,” I thought to myself for the zillionth time while trying to futz around with our books. Not only that, I definitely wasn’t enjoying myself. I knew that I wasn’t being as effective … Continued