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We launched a new site for one of our partners this week. Nano Fixation Inc. is a new venture here in Colorado focused on technology that helps precious materials and rare-earth minerals work more effectively as catalysts for a variety…
I had a call with a prospective client yesterday. They asked about our commitment to DEI in the current political landscape. I told them this: “The only things I am changing about our commitment to Diversity, Equity, and Inclusion are…
Brand messaging clarity beats cleverness every time. Unless you are an established, VERY well-known brand, you have to ensure that your core statement is clear and concise. You have <10 seconds to buy more time with your audience. Don’t blow…
Scammers are getting more prevalent. Last month, I was contacted by an individual claiming to be “Mike Eldrich,” who was interested in engaging with us for a web project. He stated that he was starting an Auto Body business in…
We’re two days behind, but here’s this week’s Tuesday Teardown. Here’s an evaluation of a great Colorado BCorp’s site. They do great work… here are some ideas on ways to make their website work better for them. Curious how your…
I recently joined a program to help Relish find its voice, differentiation, and direction in terms of how we help our clients be their best and do the most good for the world. It was suggested that I make my…
One of the easiest ways to spread your story to a wider audience is to enlist others to share it for you. Create relationships (or even more formal referral partnerships) with other individuals or tangentially aligned business leaders (those who…
In this day and age, hiring has become a real challenge. So it’s natural that when adding a new member to your team, you would like to not only celebrate your new hire but do so in a way that…
Ah, the old Bait and Switch. I was just asked to join a podcast as a guest. Like other shows, this one asked me to spend some time filling out a pre-interview form, which required about 10 minutes of my…
Recently, I stumbled upon reference to Benjamin Franklin’s “13 Virtues” and an exercise on how to incorporate this type of practice into one’s own way of living. Franklin created his virtues in an attempt to arrive at “moral perfection” and…
