Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.
My business partner, Bret Orton, is helping me get better. In a wide variety of ways, he helps me see my defaults, adjust my focus when I get too carried away chasing the wrong thing, and just does a fantastic…
There’s an old story/joke about being chased by a bear. The punch line goes something like this… “I don’t have to be the fastest. I just have to be faster than one of you.” And that idea plays pretty well…
Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and toss it in the garbage. As a lifelong environmentalist and…
From optimizing your calls to action to streamlining your navigation and providing immediate answers to critical questions, these enhancements can make a significant difference in your site’s effectiveness. Plus, discover how you can receive personalized recommendations to improve your…
For those who dislike sales, here’s some food for thought. Sales cycles are funny. I’ve landed deals on my first conversation with a client and have stayed in touch with others for years before having them decide to work with…
Here’s today’s #mindset shift on which you can take action NOW. Stop worrying about getting things “right”. I’m sure you have heard the saying, “Done is better than perfect.” In today’s world, change is inevitable, so (even if “perfection” was…
What motivates you may not motivate your target audience. This goes for your clients AND your team. I was talking with a CEO the other day who was struggling to motivate her team. “I’ve tried everything to get my team…
What if you could create time? Actually manufacture more time out of thin air? It’s an interesting concept – especially given the relationship most of us have with time. Lately, I’ve been changing my relationship with time through a variety…
Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are going to talk about making adjustments and optimizations, which is…
This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so…
