Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Create Effective Buyer Personas for Your Small Business

  Welcome back to our Small Businesses Marketing Guide! In this section, we’ll talk about creating buyer personas, a crucial step in understanding your target audience and crafting effective marketing messages. Buyer personas are fictional representations of your ideal customers, based on real data and insights from market research. They help you better understand your … Continued

Market Research Primer: A Guide for Small Businesses

Welcome to the conducting market research part of our Small Businesses Marketing Guide! In this section, we’ll talk about the importance of conducting market research and how it can help you better understand your target audience and develop effective marketing strategies. When it comes to marketing your products or services, one size does not fit … Continued

Goalsetting: Stacking the ROI

How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the ROI”. See, most of us think of only one goal or measure of success when we embark on an endeavor. We think of getting x … Continued

The mountain view we came across during our hike.

Build Your Community

I set out at the start of 2022 with a mission to create an opportunity for fellas to get together on a regular basis to spend some time in the outdoors getting comfy with our thoughts and who we BE. With the help of Jeff Kinsey, “Some Ned Dudes (SND)” was born in February ’22 … Continued

The Void

Impermanence

Lately, I’ve been pondering the idea of impermanence and how we have become a “throw-away” society. Everything from clothing to containers to content has become disposable. Use it once and toss it in the garbage. As a lifelong environmentalist and someone who tries to extend the lifespan and “value” of pretty much everything I use … Continued

Man painting the wood fence.

Create Your Own Experience

This morning, I woke up with an uncomfortable feeling. Everything was showing up to me as a hassle. Like I was being put upon to take care of the world. See, “being responsible” is one of my defaults. Throughout my life, I have felt burdened with responsibility for everything. From tasks to others’ feelings… everything … Continued

Paper inserted into the typewriter that has send an email words on it.

The Trouble with Cold Email

I had someone get upset with me the other day. They sent me a cold email to which I didn’t respond. The service they provide wasn’t anywhere close to anything I might have needed. It was clearly just spam, so I ignored it. And, apparently, that didn’t sit well with them. I found that approach … Continued

Marketing Planning Group

Why you need to own your marketing

  If you are a small business leader, odds are this question has crossed your mind: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with keeping your marketing … Continued

The sunset view taken during a hike.

Walkabouts and Mindset Shifts

Sometimes the best way to get some thinking done is to put yourself in a position to NOT think. For me, one of the best ways to achieve this kind of clarity is to go on a walkabout. Just me and my pack and a loose plan of where I might sleep for the night … Continued

Hammer laying on a wooden platform.

Always Be Learning: Three New Approaches to Marketing

How frequently do you shake things up in your business to explore new techniques, systems, or processes? At Relish, one of our Core Values is “Always Be Learning.” We put this tenant into practice whenever possible to ensure that we’re on top of the latest opportunities for our clients. Here are a few new things … Continued

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