Goalsetting: Stacking the ROI
How do you set goals? Here’s a great tip I got from Jason Van Orden this afternoon on a call he was hosting: set yourself up for compounded success by “Stacking the ROI”. See, most of us think of only one goal…
Category The Relish Studio Blog
Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.
Word of mouth isn’t a strategy
When asked about sales sources, most people respond with “word of mouth” as their top channel. And that’s often the lowest-hanging fruit for generating more revenue for your organization. But when I ask, “What are you doing to actively nurture…
The Psychology of Pricing
Pricing can be tricky. During the course of our tenure here at Relish, we have seen clients employ a wide variety of pricing tactics to get to the “right” pricing system for their products and services. From precision-pricing to charm-pricing,…
Working with a digital agency: Get the best project estimate
Helpful tips on how to help digital agencies help YOU get the best project estimate. So you’re out shopping for a digital agency to help with your website design and development project and you’re getting estimates that are all over the board.…
How to Set Up Google Search Console for WordPress
WordPress is a great content management system that makes it relatively simple to publish content on your website. Plus it’s free software. But what’s the point of publishing great content and having a website if people never find it? That’s…
How to Get Your Google Business Profile Reinstated
Are you struggling with your Google Business Profile? Often, businesses get “de-listed” for various reasons and need to get reinstated. When this happens, Google usually asks for a video to demonstrate ownership and validate your address. Here’s a walk-thru on…
Improve Your CTA: If your ask is “Learn More,” you’re missing out
Many marketers craft amazing, thoughtful content that provides excellent value to their audience. But when it comes to driving clicks to those materials, they chop themselves off at the knees with weak-ass CTAs. We’ve spoken about how to write effective…
How to Fine-Tune Your Marketing: Focus on One Tactic at a Time
At one point in time, I read a lot of business books. I started to notice, however, that most of them said the same things. They just framed their advice differently. And it made me think about when I was…
Start with a Plan: How Running the Leadville Trail 100 Made Me Better at Business
In 2007, I ran my first 100-mile race, the Leadville Trail 100, without much of a plan. I started running in the summer of 2006 after having a tough start to my 05/06 ski season due to being pretty out…
Local Seo Why Local Focus Is The Way To Win
If your business is looking to attract a local audience (in any capacity), then investing some time and attention to your Google Business Profile is a potential winning tactic (and one of the best assets you can leverage to drive…