Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

The “Supposed To” Trap

The “Supposed To” Trap

Are you using data to your advantage to make informed marketing decisions? Or are you marketing because you are “supposed to?” We recently engaged with a client whose site has decent traffic. They were paying to show ads to previous site visitors—retargeting—to try to get them to come back. Sounds pretty standard, right? Well, once … Continued

Certified Marketing Consultants Through Duct Tape Marketing

What Our New Duct Tape Marketing Certification Means to Our Clients At  Relish Studio  we are dedicated to taking marketing decisions, strategy, and tactics off our clients’ plates, so they’re free to make the big decisions that lead to growth and long-term success. To further support that dedication and fulfill one of our core values … Continued

A man looking at his reflection in the glass window

Unhelpful Judgements

Over the past couple of weeks, I have been tracking my unhelpful judgements. It’s been interesting, and sometimes eye-opening, experience. It’s helped me identify bias, and shine a light on areas where I know I have an opportunity to live a better life. Two items of particular interest I thought would be worth sharing: First, … Continued

An empty road surrounded by trees with fog.

On a road to nowhere

Do you sometimes feel like you can never win—like no matter how hard you work, someone keeps moving the finish line? Growth-focused leaders often feel this way. As driven individuals, we tend to be overly critical about how things are going, or about the results that a certain project achieved. This is because aspirational people … Continued

Cross the Finish Line

Improve Donation Conversion with a Value Proposition Statement

Want to improve your donation conversions? Experience demonstrates that, for many organizations, adding some copy to your donation pages can improve your conversion rates. You see, unlike for-profit organizations, nonprofits have to battle friction throughout the donation process. The donor has to not only decide whether to give to your organization (rather than a different … Continued

A statue of a person with broken wing

Stakeholders Don’t Expect You To Be Perfect

We all strive for perfection. I think every one of us can remember spending hours in ideation, thinking of every “what if” scenario, focusing on the smallest and most trivial of things. But trying to achieve perfection isn’t in anyone’s best interest—not your stakeholders’, not yours. Real progress comes with consistent effort—perfect or not—that helps … Continued

Two men leaning in and engaging in a conversation

Lean in to difficult conversations

Difficult conversations are… Well, difficult. But dancing around the elephant in the room doesn’t make it go away. Yesterday, I was approached by a client with a humdinger of a challenge. They’d been working on a site with another vendor for a year. A deadline was looming and there were still a LOT of problems … Continued

A man recreating a frame using his hand.

Framing The “Donation Conversation”

Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued

A squirrel hiding in the bushes

Shiny Squirrel Syndrome: Eliminate distractions for peak performance

I suffer from what I call “shiny squirrel syndrome.” My ability to become distracted is something I’ve come to grips with. And I go to great lengths to make sure I can stay focused. Removing distractions (or at least minimizing them) is part of my daily routine. For example, (thanks to advice from Townsend Wardlaw) … Continued

A chess board with one bishop left standing.

Want better email engagement? Stick to one thing.

If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued