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man using an angle grinder

What’s the Best Tool? The One You USE

“What’s the best [insert tool name here] to use?” I get that question a lot, and a recent discussion with Aaron Wrixon brought the idea back to top-of-mind for me. People LOVE tools and are always on the lookout for the next best thing when it comes to managing projects (#pm), content (#crm), and client … Continued

a chess board with a hand making a move

Three Tactics to Better Understand What Motivates Your Audience

What motivates you may not motivate your target audience. This goes for your clients AND your team. I was talking with a CEO the other day who was struggling to motivate her team. “I’ve tried everything to get my team energized. Even doubled their time off and incentivized them with MORE time off if they … Continued

Fork in road sign

Mindset Shifts: Embrace Change

Over the next several days, I will post 1 BIG mindset shift you can make to improve your life (business AND personal). These will all be quick, actionable changes you can make TODAY that will help you level up in one way or another. How do I know? Because they have worked for me (and … Continued

Climber facing a difficult challenge

I Am Alone: Dealing with Feelings of Solitude

“I am alone.” Have you ever had that thought? Many of us (particularly those of us who have made a life out of getting shit done) have a hard time asking for and receiving help. We have the notion that we are the only people who can get {insert task name here} accomplished “correctly” and … Continued

Hourglass - overcoming objections for time

Creating Time

What if you could create time? Actually manufacture more time out of thin air? It’s an interesting concept – especially given the relationship most of us have with time. Lately, I’ve been changing my relationship with time through a variety of experiments. It’s a work in progress since even the concept of time is abstract, … Continued

Making Adjustments and Optimizations for Small Business Marketing

Welcome back to our Small Businesses Marketing Guide! In the previous posts, we have covered all the crucial steps from conducting market research to analyzing performance metrics. Today, we are going to talk about making adjustments and optimizations, which is the final step in our plan. Once you have launched your campaign and started tracking … Continued

Analyzing Performance Metrics for Small Business Marketing

This is a continuation of the metrics section of our Small Businesses Marketing Guide. As a small business owner (and budding data junkie), you know the importance of tracking and measuring the success of your marketing campaigns. But with so much data available, it can be overwhelming to know what metrics to focus on and … Continued

Tracking and Measuring Results for Small Business Marketing

Welcome to our track and measure portion of the Small Businesses Marketing Guide. Tracking and measuring your marketing results is essential to understanding the effectiveness of your campaigns. In this section, we’ll discuss some tips for tracking and measuring your marketing results to ensure that you’re making data-driven decisions. Set Measurable Goals Before you launch … Continued

Launching Your Small Business Marketing Campaign: Tips and Strategies

Congratulations! You’ve made it to one of the most exciting steps of your marketing strategy plan: launching your campaign. Your close to the end of our Small Businesses Marketing Guide. This is where all of your hard work and preparation pay off, and you get to see the results of your efforts. In this section, … Continued

Budgeting and Resource Allocation for Small Business Marketing

Welcome to the budgeting part of our Small Businesses Marketing Guide. Budgeting and allocating resources are critical components of any successful marketing strategy. Without a clear understanding of how much money you have to work with and how to allocate it effectively, your marketing efforts may not reach their full potential. In this section, we’ll … Continued

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