Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

A man recreating a frame using his hand.

Framing The “Donation Conversation”

Many nonprofits accept product donations to help fuel their mission. Donors love them. After all, what’s not to love about buying a gift for a kid in need, or off-loading a can or two of beans from the pantry? However, some organizations have built partnerships that enable them to stretch cash donations a LOT farther … Continued

A squirrel hiding in the bushes

Shiny Squirrel Syndrome: Eliminate distractions for peak performance

I suffer from what I call “shiny squirrel syndrome.” My ability to become distracted is something I’ve come to grips with. And I go to great lengths to make sure I can stay focused. Removing distractions (or at least minimizing them) is part of my daily routine. For example, (thanks to advice from Townsend Wardlaw) … Continued

A chess board with one bishop left standing.

Want better email engagement? Stick to one thing.

If you’re like us, you’ve sent a LOT of emails over the life of your business. From analyzing performance data, we’ve found a common element that helps increase email engagement: Keep it simple. A simple email tells ONE story or asks for only ONE thing. This gives a simple email tremendous value when compared to … Continued

A girl positioning herself to hit the bullseye with her arrow.

Marketing: Right message, right people, right time

Marketing has always been complicated. These days, however, it’s even more so. New channels, new features, new audience preferences, and all-new (sometimes lower) levels of audience participation… It’s no wonder if you feel frustrated with trying to get the word out about your organization. That’s why—when we’re working on a marketing and outreach plan with … Continued

Happy Data Analysts

A Game-Changing Tool for Your Website

If you’ve ever tried to make sense of Google Analytics, you’ll surely agree: It offers a lot of power, but it’s hard to harness that power unless you’re truly an expert. Chief among our complaints—and probably yours—is that Analytics lacks an intuitive, visual way to see how someone moves around your site. Microsoft saw an … Continued

Hands reaching for one another

What you can learn from a Canadian comedy troupe

Once upon a time in Canada, there was a brilliant sketch comedy show called The Kids in The Hall. Sometimes, when I need a break from the daily grind, I like to watch clips on YouTube. (If you’ve never seen KITH, do yourself a favor and get your head crushed.) Well, today when I was … Continued

Red and blue arrow signs surrounded by trees.

Get Off Your Soapbox Already

One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place … Continued

Frustrated woman

Email is not dead

Have you given up on email as a mechanism to drive engagements? If so, you might want to rethink that approach. We know it can be frustrating to feel that you aren’t seeing any response to your emails. You feel like you are sending them out and nothing is happening. But it isn’t that email … Continued

Lightning over city

Subject Lines – Strike Like a Bolt of Lightning

“I was struck by lightning.” Those were the first words my ex-girlfriend said to me when we ran into each other 20+ years after high school. She definitely had my attention. One. Hundred. Percent. See, that’s the power of a great headline. It hooks you in and leaves you begging for more. The best headlines … Continued

Father helping his child

Moving On Up…The Engagement Lifecycle

Here’s an interesting problem that can occur in the nonprofit space: you have a healthy volunteer list and engagement but not enough volunteer opportunities. Subsequently, you risk having this excited group of supporters losing enthusiasm for your organization. We recently had a great conversation with a nonprofit partner that ran into this snafu. They have … Continued