Our engaging content focuses on ways to attract your potential customers and entice them to learn more and take action. Great content is the cornerstone of successful marketing and is a cost-effective and impactful solution.

Lightbulb ideas

Social Pro Tip: Create a link page as your social profile link to promote more than one

Here’s a quick tip you can deploy TODAY to provide more opportunities to connect with your audience through Social Media. Create a links list page. Many social platforms like Instagram only allow you a single link from your profile. But what if you have more to promote than just your homepage? Most of us have … Continued

Mid-stream cairn

Pro Tip: When to Pitch in a Webinar

Webinars are all the rage. And for good reason… when executed well, they can be a fantastic way to get your audience on board with the solutions you provide to help improve their lives and deliver valuable resources to set you up as a genuine thought leader. You may have created a couple of great … Continued

Hourglass

What Am I Supposed to Be Doing?

Several times a day, I find myself asking the question, “What am I supposed to be doing right now?” This stems from an approach to booking out my time in which my activities are thoughtful and pre-planned. No more wishy-washiness with my schedule. I have been trying to leverage this approach for a few months … Continued

Measuring Performance - Garmin Sports Watch

KPI Cadence: How often should performance be measured?

I was running with a friend recently and my GPS watch beeped, signaling we had completed another segment of our journey. “That wasn’t a mile, was it? Seems WAY too early for that.” “Nope,” I replied. “I have it yell at me every half-mile.” See, another good friend of mine (and vastly more talented runner … Continued

Woman jumping with umbrella

Reframing Differentiation: An exercise to help build your brand

Creating a differentiation statement for your business can be a real bear. Figuring out how to tell the story of your business and what makes it better, more attractive, or more beneficial than all the other people out there selling similar stories has kept many an entrepreneur up many a night. This usually stems from … Continued

Bullhorn

What’s Your Call To Action?: The Good, The Bad, The Absurd (And why those can really work)

All marketing materials are designed for one thing. To get your customers to take action. Whether that’s as simple as presenting a link on which to click or more complex like convincing someone to purchase an expensive product or service – your marketing won’t amount to anything unless your customers take the next step. The … Continued

Baseball Coach

The Field of Dreams Fallacy

Remember The Field of Dreams? This 1989 fantasy movie featured an Iowa corn farmer who heard voices in his head telling him to construct a baseball stadium. He obliged and the players banned for cheating in the 1919 World Series showed up to play. It’s been a while since I have seen the film but … Continued

Baseball kids

The Value of Coaching

Ever have something sitting right in front of you but you can’t (or won’t bring yourself) to see it? And once you do see it, it’s such a “duh” moment you kick yourself for not being able to recognize it until now? I finally connected some dots recently and my epiphany was this: I perform … Continued

Infinite Jest

What’s the Right Amount of Content?

We get this question all the time: “What’s the right amount of content for my web pages?” The short answer is, “The right amount.” But before you punch me in the face for that pithy answer, hear me out… Our best recommendation is always write for your audience. Create powerful, thoughtful, informative materials and you … Continued

Local Search Results

SEO Tips: Three Things You Can Do Today to Kickstart Your Traffic

Search Engine Optimization (SEO) can be a challenge. Particularly if you are in a competitive market. But there are some quick adjustments you can make TODAY that will help improve your rankings and traffic opportunities. 1. Set up Google My Business Google is still the proverbial elephant in the room when it comes to search … Continued