“I was struck by lightning.” Those were the first words my ex-girlfriend said to me when we ran into each other 20+ years after high school. She definitely had my attention. One. Hundred. Percent. See, that’s the power of a great headline. It hooks you in and leaves you begging for more. The best headlines … Continued
How are you building relationships with your stakeholders? My guest today is Pavel Reppo who is the Executive Director of A Fine Mind, a really interesting organization that is helping to bring mental health services to Uganda. Pavel explained that on top of all the challenges faced by Ugandans, there are only 30 psychiatrists to … Continued
Here’s an interesting problem that can occur in the nonprofit space: you have a healthy volunteer list and engagement but not enough volunteer opportunities. Subsequently, you risk having this excited group of supporters losing enthusiasm for your organization. We recently had a great conversation with a nonprofit partner that ran into this snafu. They have … Continued
Whenever we are working with a nonprofit or business one of the first things that we look at when we are doing a site audit is whether or not you have an open or closed lock icon by your web address. It might seem trivial but this open or closed lock is a quick and … Continued
I always love talking with Lisa McAlister, founder of With Good Cause, a Boulder-area PR firm dedicated to helping nonprofits and purpose-focused businesses maximize their ability to affect social change. Our conversation touched on many aspects of Purpose Marketing and how it is steeped in helping organizations build lasting relationships with stakeholders to really enrich … Continued
Can you make your marketing more personable? I am super excited about this very special episode of Relish This. I had a great conversation with Tim Kachuriak, Chief Innovation and Optimization Officer at Next After. Tim’s business revolves around collecting and sharing data-driven, science-based information around donor optimization. This episode is jam-packed with actionable ideas … Continued
How are you celebrating your successes and wins? On this week’s episode of Relish This, I talked with Drew Robertson, the Founder of Mattersville Vets. They are an amazing organization that helps provide Veterans with sustainable housing and support to help them reacclimate to civilian life and thrive. Plus, they work with rescue wolves and … Continued
Remember Finding Nemo? Much like in the movie, Marlin wasn’t going to find his son by staying close to home. He needed to go out to where Nemo was in order to reconnect. Unfortunately for him, he had no idea where he needed to go and had to discover clues along the way. For you … Continued
Websites serve a variety of purposes. From working as a calling card that lets people know more about you and what your organization offers to a full-fledged information resource where you can establish credibility and provide information for people, to a working revenue center where you provide eCommerce and transactional functionality for your audience – … Continued
Have you ever thought deeply about how your purchases are impacting the environment? If you haven’t, now is a great time to learn more about the products you consume and ways we can make better purchasing decisions that will positively influence consumer brands to help save the environment. On this week’s episode of Relish This, … Continued
Marketing Tip of the Day - Just get started
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