Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch. On this week’s Relish THIS, David Cohen from Techstars joined me to discuss…
The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization? In fact, to get the most out of your marketing, you need to be testing, measuring, making…
All of us have the desire to be liked. And many of us hide our true selves for fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we…
There’s a saying in sales, “‘No’ is the second best answer you can hear.” There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day. This holds true…
A small adjustment in the language you use can make a big impact on your outcomes. A lot of nonprofits, in fact, MOST nonprofits, talk about donations in terms of “gifts”. This tees up a certain dynamic – one with…
Whether you’re a seasoned nonprofit or just getting started, it’s important to learn the concept of “failing fast.” Getting to a “no” quickly can help you achieve success and grow rather than limiting yourself and what you can do. On…
On this week’s episode we talk to Mitsu Iwasaki, the Executive Director of the American Alpine Club. This organization spent more than 100 years promoting and celebrating mountain climbing and alpine adventure communities and their achievements. Mitsu and I share a…
When spending money on one’s organization, it’s pretty easy to fall into what I call the “cost trap”. Particularly when one is a solopreneur, there’s a tendency to think of expenses as money coming out of one’s pocket instead of…
At one point, having a purpose-focused organization was a bit of a differentiator. Lately, the term comes up a lot, and for those organizations that are truly leading with purpose and have a mission that drives their decisions and daily…
Setting big goals for your organization can be daunting. Are your plans and projections realistic? Are you reaching too far? Not far enough? Getting to that “sweet spot” of planning and projections feels comfortable. But, as we chatted about in…
