I thought my story was a snore. And with an upcoming guest appearance on a podcast looming, I was anxious. The host’s first question is always, “So, what’s your story?” Fortunately, I have a guide, the talented and helpful Townsend Wardlaw to help me figure things out. His first piece of wisdom: This is friggin’ … Continued
I certainly don’t think that I am as smart as Steve Jobs was. But I do know that I don’t necessarily agree with him when he said this: “Quality is more important than quantity. One home run is much better than two doubles.” First of all, well… a home run can be better than … Continued
I’ll admit it. I have a tendency to chase shiny things. New opportunities, exciting developments, that “great idea” that just popped into my head… Having spoken with hundreds of other entrepreneurs and visionaries, I know I’m not alone. But the real rocket fuel for most businesses is staring you right in the face. Do more … Continued
One of the things that bring me the most joy is helping people make connections. That’s probably why I ended up in marketing. You see, done well (and from a place of authenticity), marketing is really just a set of activities through which one can foster and build relationships. And who doesn’t want to have … Continued
I was riding bikes with a friend recently who has a coaching program. She’s SUPER talented and has a good (and growing) client and user base and is interested in reaching more people to help them become better bike riders so they can enjoy the sport even more. She has an event coming up in … Continued
Here’s a great piece of advice you can put to practice TODAY from Donald Miller‘s treasure trove of great advice: Re-title your Case Studies. No one wants to read a “White Paper” or a “Case Study”. When creating materials like these to engage and illuminate your prospects and provide value to your audience, simply re-title … Continued
Maybe I’m the last guy to figure this out, but given how much I was seeing people struggle with unmuting on Zoom during a Board meeting last night, I am guessing this will be helpful. For meetings that feature more than 2 people, “Muted” should be your default status to avoid feedback, having your barking … Continued
Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence for our audience. We fretted over the tone, mix of materials, how to work in … Continued
According to a recent Hubspot survey, email marketing is still the dominant vehicle for ongoing customer communications. As you might imagine, in the last few years, email has outpaced phone calls, physical mail, and in-store promotions by a landslide. With many businesses converting to online sales and remote work, this trend makes a ton of … Continued
Are your emails getting blocked by SPAM filters causing you to miss opportunities to connect with your most ardent fans and make sales? You aren’t alone. Read on for tips on how to extract yourself from SPAM hell… _____________ You have created an amazing email that you want to send out to your mailing lists. … Continued
Marketing Tip of the Day - Just get started
Marketing Tip from the Trail: Stop selling and bring value to your outreach
Marketing Tips - How to get better social engagement - Marketing Tips from the Trail
Boost your conversion with this marketing tip -Marketing Tips from the Trail
What if your website connected with customers? Generated leads instead of gathered dust? Looked great and got you noticed — both in the industry and in the boardroom? If you want to upgrade your website and you think our purposeful design process could help, let's have a conversation. Complete the form below and we'll be in touch.
