One of the things that bring me the most joy is helping people make connections. That’s probably why I ended up in marketing. You see, done well (and from a place of authenticity), marketing is really just a set of activities through which one can foster and build relationships. And who doesn’t want to have … Continued
I was riding bikes with a friend recently who has a coaching program. She’s SUPER talented and has a good (and growing) client and user base and is interested in reaching more people to help them become better bike riders so they can enjoy the sport even more. She has an event coming up in … Continued
Here’s a great piece of advice you can put to practice TODAY from Donald Miller‘s treasure trove of great advice: Re-title your Case Studies. No one wants to read a “White Paper” or a “Case Study”. When creating materials like these to engage and illuminate your prospects and provide value to your audience, simply re-title … Continued
Maybe I’m the last guy to figure this out, but given how much I was seeing people struggle with unmuting on Zoom during a Board meeting last night, I am guessing this will be helpful. For meetings that feature more than 2 people, “Muted” should be your default status to avoid feedback, having your barking … Continued
Here’s an email marketing tip we have been using these last few months that is really reaping results: Focus on ONE THING in your correspondence. In the past, we (like many people out there) created complex newsletters and “content-rich” correspondence for our audience. We fretted over the tone, mix of materials, how to work in … Continued
According to a recent Hubspot survey, email marketing is still the dominant vehicle for ongoing customer communications. As you might imagine, in the last few years, email has outpaced phone calls, physical mail, and in-store promotions by a landslide. With many businesses converting to online sales and remote work, this trend makes a ton of … Continued
Are your emails getting blocked by SPAM filters causing you to miss opportunities to connect with your most ardent fans and make sales? You aren’t alone. Read on for tips on how to extract yourself from SPAM hell… _____________ You have created an amazing email that you want to send out to your mailing lists. … Continued
In 2018, LinkedIn introduced the ability for users to leverage hashtags to better navigate and categorize the content. Since then it has become easier to search and find relevant and informative materials on the platform. However, without a proper understanding of hashtags and their use, your posts could wind up lost in a sea of … Continued
I was chatting with an acquaintance yesterday about SEO. He expressed some concern (or consternation) about how to keep up with the ever-changing algorithms of the engines. I explained our philosophy around search in this way. “The search engines are always going to change the way they behave. People mostly don’t. They just want valuable … Continued
Here’s a quick tip you can deploy TODAY to provide more opportunities to connect with your audience through Social Media. Create a links list page. Many social platforms like Instagram only allow you a single link from your profile. But what if you have more to promote than just your homepage? Most of us have … Continued
Marketing Tip of the Day - Just get started
Marketing Tip from the Trail: Stop selling and bring value to your outreach
Marketing Tips - How to get better social engagement - Marketing Tips from the Trail
Boost your conversion with this marketing tip -Marketing Tips from the Trail
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