I’ll admit it. I have a tendency to chase shiny things.
New opportunities, exciting developments, that “great idea” that just popped into my head…
Having spoken with hundreds of other entrepreneurs and visionaries, I know I’m not alone.
But the real rocket fuel for most businesses is staring you right in the face.
Do more of What’s. Already. Working.
You have probably heard about the 80/20 effect (where 80% of your revenue comes from 20% of your clients). If you haven’t done an 80/20 exercise in a while, it’s worth the effort.
What’s interesting, however, performing this exercise on your products or services can yield similar “ah-ha” results. Of the dozens of activities or products you currently offer, which ones make you the most revenue. Better yet, which ones are the most profitable?
Run a quick audit and you will see what items need more gas and which ones you should consider eliminating from your offerings (or at least minimizing on your site since they don’t deserve the real estate).
Give it a whirl and let the data show you what to “chase”. Then pour fuel on your findings and watch your business take off.